GumGum's Full Product Suite and Contextual Offerings
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See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
Articles, Culture and Events from GumGum
Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising
Client Campaign Recaps and Success Stories
Agency Conferences, Leadership Panels and Talk Series
GumGum's Client Video Series and Interviews
All the Latest from GumGum's Tech Team
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GumGum's Coalition for Diversity, Equity and Inclusion
The Vision, Mission and History of GumGum
What GumGum Stands for and Believes In
Meet GumGum's Executive Team
Lead the Industry with Us. Join our Global Team
GumGum in the News and Media
Explore the Engineering Team's Programs, News and Research
Explore the Culture Team's Initatives, Events and Programs
GumGum's Work to Support Our Communities
We're Hiring! Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions.
We sat down with the Director of Product, Verity ™, Lane Schechter, to discuss why GumGum’s contextual expertise is a leading alternative to
Contextual Advertising Solutions from Top Industry Leaders on How They are Tackling a Cookie-Free Future
GumGum’s high-impact ads and contextual technology drive persuasion, motivation and GOTV messaging to impact voters across CTV and OLV.
CTV is rapidly becoming one of the most vital digital advertising channels today - providing a plethora of opportunities for pharmaceutical
In a new 4A’s webinar, industry leaders from GumGum, Dentsu and UM discuss how clients should think about the future of digital advertising.
GumGum’s contextual intelligence platform, Verity™, has recently partnered with data-enabled technology platform, Xandr, to bring a...
In a new partnership with Xandr, GumGum’s contextual intelligence platform, Verity™ is now available through Xandr’s Invest DSP for...
GumGum’s milestone expansion into the EMEA region could not have come at a better time: Audience tracking is out, privacy regulations are...
With holiday spending expected to top $1.1 trillion how are you position your advertising in the age of pandemics and supply-chain shortages?
Where is digital marketing headed in 2022? We break down 6 trends you need to know to stay ahead of the game.
If Facebook holds all the cards in your first-party data, how will you reach customers if you suddenly cannot advertise on Facebook? We help you diversify and plan for social media marketing without Facebook.
The work from home trend has made OTT advertising a hot commodity. Find out how contextual targeting is changing things.
In this webinar with MMA, top industry leaders from GumGum, Lumen and Dentsu chat about how advertisers can harness the power of attention-grabbing ad campaigns.
The hispanic market is worth over $1.7 trillion. If you are looking for ways to reach hispanic consumers you'll have to look beyond spanish language websites.
A new method of measuring advertising effectiveness is gaining traction: attention based measurement. Learn what types of ads resulted in increased ad viewability and brand recall.
Find out why many digital marketers are shifting their focus to the increasing spending power of Baby Boomers and how you can use ad tech to reach them more effectively.
UID 2.0 is trying to become an alternative to tracking cookies. Who controls this new framework? What are the pros and cons? Should your business jump on the bandwagon?
In this article we help you prepare a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.
This week we are celebrating, recognizing and amplifying the hard work of programmatic digital advertising traders.
In this brand safety webinar three top advertising executives sit down to discuss whether content can substitute for third-party cookies.
Join our chat about contextual intelligence, brand safety and why contextual advertising solutions in video matter right now.
Find out how brands plan to revamp their in-house teams to navigate an advertising ecosystem that’s less behavioral and more contextual.
Read our explainer on what types of digital advertising practices that this new Executive Order might curtail and why contextual is a safe and stable alternative.
See how contextual targeting has evolved far beyond simple keyword targeting and into a sophisticated and wide variety of artificial intelligence technologies.
We explore how to boost engagement with your niche audience using creative that speaks directly to them.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
IAB's State of Data Town Hall highlighted how the digital advertising industry is at a crossroads. Come learn how contextual advertising technology is the wave of the future.
Mobile marketers are seeing a drop in CPMs since Apple dropped IDFA's. But there is light at the end of the tunnel.
For years big brands have pledged to diversify their marketing budgets and support black owned media. Learn how brands are reaping rewards by investing in media that has diverse ownership along with diverse readership
As the pandemic ebbs, brands continue to invest online. But to do it right, they’ll have to find context and creative that truly supports the LGBTQ+ community
GumGum CEO, Phil Schraeder joins Orchid Richardson of IAB to chat about contextual targeting; busting myths, discussing proven results and exploring the future of contextual in digital advertising.
Will Google's FLoC be a help to digital advertisers or a hinderance? Marketers and industry experts weigh in on the controversy surrounding this new way of tracking users.
Check out GumGum's new video series that features brand and agency executives leading us into a contextual future.
Definition, uses and potential in a cookie-less world
Here are 4 effective ways smart CPG brands are collecting first-party data from consumers. See what people are responding to and what types of people respond to different types of programs.
Here’s how digital marketers can successfully target the almost $1 Trillion Hispanic market in the U.S. Learn the nuances of reaching specific market segments.
Is collecting first-party data the only answer to the global push toward banning cookies? See how contextual advertising can drive engagement and out-perform old fashioned ways of advertising.
Third-party cookies are on the way out. Read about how contextual technology is becoming a powerful tool in the era of data privacy.
The end of third-party cookies is upon us. Find out how forward thinking companies are avoiding disaster by applying traditional advertising tactics to their online marketing strategy.
Watching TV and videos isn’t just America’s favorite pastime: It’s more like our second job. Experts weigh in on why this is the case.
Check out this video for a dynamic exploration of how different types of ad deliveries impact consumers and how contextual advertising will impact new digital advertising trends bringing consumers first.
Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.
Apple's plan to drop IDFA (identifier for advertisers) will hit many advertisers hard. Contextual is an ideal post IDFA advertising plan that should be part of your strategy going forward.
We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.
For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.
Read this landmark study that compares contextually targeted advertising with behaviorally targeted. This study compared the cost-effectiveness and accuracy of both.
What is machine learning? And how does it differ from AI or deep learning?
GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.
Know your machine learning from your deep learning; your CNN from your algorithm? Test your knowledge with our mind-expanding Machine Learning 101 course.
We sit with Lorenz Aschoff to review how EyeEm uses computer vision and machine learning to identify images by their aesthetic qualities.
As cookies disappear due to data privacy concerns how will advertisers continue to serve up relevant ads to their target audiences? Contextual analysis may be the answer.