The back-to-school (BTS) season is one of the most competitive and rewarding times of year for marketers. With parents, students, and educators all shifting into shopping mode, itâs a prime moment for brands to show up with messaging that connects, inspires, and drives action.
To better understand how families are approaching back-to-school shopping in 2025, we surveyed consumers across the U.S., Canada, the UK, Belgium, the Netherlands, and Germany to understand their shopping patterns, habits and preferences.
At the forefront of this evolution are advanced contextual engines that analyze and understand web content with human-like precision. These engines don't just skim the surface; they assess the full context of a page, taking into account nuances like sentiment, tone, and intent.
We are thrilled to announce that the GumGum Platform⢠has officially achieved SOC 2 compliance for the first time across all of its main offeringsâGumGum Contextual, GumGum Attention, and GumGum Creative. This compliance covers both the Security and Availability criteria, marking a significant GumGum milestone.
Oracle's decision to exit the advertising business marks a significant shift in the digital advertising landscape. In this blog post, we will discuss the implications of this exit for advertisers and how you can move forward with your marketing campaigns.
In this blog post, we will discuss why marketers should embrace cookieless solutions as part of their advertising strategies. We will discuss the current state of cookieless marketing, plus new alternatives, including contextual advertising, and what marketers can do to build up their cookieless marketing plans.
Status quo brand safety is not the only choice brands have to drive outcomes and align with campaign goals â there are technologies like advanced contextual that are primed to help brands reach goals and drive more equity in advertising representation and ad spend. Letâs dive deeper.
Google is expected to phase out third party cookies for all Chrome users by early 2025 - marking a seismic shift in the digital advertising landscape. In this blog post, let's delve into the Google cookie deprecation timeline and what it means for businesses and consumers alike.
With mere months left before the presidential election season, making a meaningful impact is more crucial than ever. For marketers, it's vital to ensure that their political advertising stands out from the crowd and engages the right audience. In this blog post, we will outline how to maximize impact with voters and drive performance with your poli
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
