Contextual

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Contextual

How Verity™ is Prime for New Digital Environments like CTV and OLV

We sat down with the Director of Product, Verity ™, Lane Schechter, to discuss why GumGum’s contextual expertise is a leading alternative to

By
GumGum Team
Jun 24, 2022
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Contextual

How Ford, Century 21, Pearle Vision and MAGNA Global Tackle a Cookie-Free World

Contextual Advertising Solutions from Top Industry Leaders on How They are Tackling a Cookie-Free Future

By
Tahoora Palla
Jun 22, 2022
Contextual

How Will You Reach Voters? A Comprehensive Guide to Political Advertising Across OLV and CTV

GumGum’s high-impact ads and contextual technology drive persuasion, motivation and GOTV messaging to impact voters across CTV and OLV.

By
GumGum Team
Jun 6, 2022
Contextual

Simple Tips & Tricks to Target Pharma Through Video and Connected TV

CTV is rapidly becoming one of the most vital digital advertising channels today - providing a plethora of opportunities for pharmaceutical

By
GumGum Team
Jun 3, 2022
Contextual

Tips & Tricks to Win Advertising Business in a Cookieless World

In a new 4A’s webinar, industry leaders from GumGum, Dentsu and UM discuss how clients should think about the future of digital advertising.

By
GumGum Team
May 31, 2022
Contextual

A Conversation with Director of Product, Verity™, Lane Schechter

GumGum’s contextual intelligence platform, Verity™, has recently partnered with data-enabled technology platform, Xandr, to bring a...

By
GumGum Team
May 20, 2022
Contextual

GumGum Verity™ is Bringing You an Accredited Content-Level Contextual Solution for Pre-bid Targeting

‍In a new partnership with Xandr, GumGum’s contextual intelligence platform, Verity™ is now available through Xandr’s Invest DSP for...

By
Tahoora Palla
May 13, 2022
Contextual

79% of UK Consumers Want to See Contextually Relevant Ads

GumGum’s milestone expansion into the EMEA region could not have come at a better time: Audience tracking is out, privacy regulations are...

By
GumGum Team
Mar 31, 2022
Contextual

Ho, Ho, Hold on Media Buyers

With holiday spending expected to top $1.1 trillion how are you position your advertising in the age of pandemics and supply-chain shortages?

By
GumGum Team
Dec 14, 2021
Contextual

What's Next for 2022: Top Trends

Where is digital marketing headed in 2022? We break down 6 trends you need to know to stay ahead of the game.

By
GumGum Team
Nov 30, 2021
Contextual

A World Without Facebook?

If Facebook holds all the cards in your first-party data, how will you reach customers if you suddenly cannot advertise on Facebook? We help you diversify and plan for social media marketing without Facebook.

By
GumGum Team
Nov 16, 2021
Contextual

Contextual Advertising and OTT

The work from home trend has made OTT advertising a hot commodity. Find out how contextual targeting is changing things.

By
GumGum Team
Nov 16, 2021
Contextual

Why Context + Creative is King in the Age of Attention

In this webinar with MMA, top industry leaders from GumGum, Lumen and Dentsu chat about how advertisers can harness the power of attention-grabbing ad campaigns.

By
GumGum Team
Nov 5, 2021
Contextual

Want To Reach Hispanic Consumers? You'll Have To Go Beyond Spanish-Language Publishers

The hispanic market is worth over $1.7 trillion. If you are looking for ways to reach hispanic consumers you'll have to look beyond spanish language websites.

By
GumGum Team
Oct 23, 2021
Contextual

GumGum's Contextual Ad Formats Increase Ad Viewability & Brand Recall

A new method of measuring advertising effectiveness is gaining traction: attention based measurement. Learn what types of ads resulted in increased ad viewability and brand recall.

By
GumGum Team
Oct 21, 2021
Contextual

'Boomers have all the money': To lure dollars, meet baby boomers where they are

Find out why many digital marketers are shifting their focus to the increasing spending power of Baby Boomers and how you can use ad tech to reach them more effectively.

By
GumGum Team
Oct 4, 2021
Contextual

Will Unified ID 2.0 rule the post-cookie world?

UID 2.0 is trying to become an alternative to tracking cookies. Who controls this new framework? What are the pros and cons? Should your business jump on the bandwagon?

By
GumGum Team
Oct 4, 2021
Contextual

A Step By Step Post Cookie Action Plan for Digital Advertisers

In this article we help you prepare a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.

By
GumGum Team
Sep 27, 2021
Contextual

4 Reasons Why We Love Our Traders: GumGum's First-ever Trader's Appreciation Week

This week we are celebrating, recognizing and amplifying the hard work of programmatic digital advertising traders.

By
GumGum Team
Sep 16, 2021
Contextual

GumGum x AcuityAds: The Potential of Context in a Cookie-less World

In this brand safety webinar three top advertising executives sit down to discuss whether content can substitute for third-party cookies.

By
GumGum Team
Aug 27, 2021
Contextual

Why Contextual Solutions Matter Right Now

Join our chat about contextual intelligence, brand safety and why contextual advertising solutions in video matter right now.

By
GumGum Team
Aug 26, 2021
Contextual

Is in-housing out, or just in transition?

Find out how brands plan to revamp their in-house teams to navigate an advertising ecosystem that’s less behavioral and more contextual.

By
GumGum Team
Aug 20, 2021
Contextual

What The Big Tech EO Means for Digital Advertisers

Read our explainer on what types of digital advertising practices that this new Executive Order might curtail and why contextual is a safe and stable alternative.

By
GumGum Team
Aug 20, 2021
Contextual

The Myths (and Truths) of Contextual Targeting

See how contextual targeting has evolved far beyond simple keyword targeting and into a sophisticated and wide variety of artificial intelligence technologies.

By
GumGum Team
Aug 20, 2021
Contextual

Find your people: How to identify and speak to your brand's niche audience

We explore how to boost engagement with your niche audience using creative that speaks directly to them.

By
GumGum Team
Jul 19, 2021
Contextual

Tumbleweeds to turnt: Out of home advertising is using contextual targeting to thrive post-pandemic

Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.

By
GumGum Team
Jul 16, 2021
Contextual

State of Data Town Hall: Future of Contextual

IAB's State of Data Town Hall highlighted how the digital advertising industry is at a crossroads. Come learn how contextual advertising technology is the wave of the future.

By
GumGum Team
Jul 1, 2021
Contextual

Mobile marketers on IDFA's end: 'We are seeing drops in CPMs'

Mobile marketers are seeing a drop in CPMs since Apple dropped IDFA's. But there is light at the end of the tunnel.

By
GumGum Team
Jun 18, 2021
Contextual

Black-owned media in-context

For years big brands have pledged to diversify their marketing budgets and support black owned media. Learn how brands are reaping rewards by investing in media that has diverse ownership along with diverse readership

By
GumGum Team
Jun 17, 2021
Contextual

Contextual targeting is "really key" for digital Pride marketing in 2021

As the pandemic ebbs, brands continue to invest online. But to do it right, they’ll have to find context and creative that truly supports the LGBTQ+ community

By
GumGum Team
Jun 7, 2021
Contextual

IAB There's Demystifying Contextual: The Time is Now

GumGum CEO, Phil Schraeder joins Orchid Richardson of IAB to chat about contextual targeting; busting myths, discussing proven results and exploring the future of contextual in digital advertising.

By
GumGum Team
May 12, 2021
Contextual

Is Google's FLoC Friend or Foe?

Will Google's FLoC be a help to digital advertisers or a hinderance? Marketers and industry experts weigh in on the controversy surrounding this new way of tracking users.

By
GumGum Team
May 11, 2021
Contextual

Meet the Contextual Pioneers

Check out GumGum's new video series that features brand and agency executives leading us into a contextual future.

By
GumGum Team
May 5, 2021
Contextual

Contextual Advertising 101

Definition, uses and potential in a cookie-less world

By
GumGum Team
May 2, 2021
Contextual

How CPG brands can crack the first-party data code

Here are 4 effective ways smart CPG brands are collecting first-party data from consumers. See what people are responding to and what types of people respond to different types of programs.

By
GumGum Team
Apr 28, 2021
Contextual

Is Your Strategy Resonating with Hispanic Audiences?

Here’s how digital marketers can successfully target the almost $1 Trillion Hispanic market in the U.S. Learn the nuances of reaching specific market segments.

By
GumGum Team
Apr 27, 2021
Contextual

The race to scale first-party data is on

Is collecting first-party data the only answer to the global push toward banning cookies? See how contextual advertising can drive engagement and out-perform old fashioned ways of advertising.

By
GumGum Team
Apr 9, 2021
Contextual

GumGum's Perspective on Third-Party Cookies

Third-party cookies are on the way out. Read about how contextual technology is becoming a powerful tool in the era of data privacy.

By
GumGum Team
Apr 1, 2021
Contextual

How DTC marketers are preparing for the end of third-party cookies

The end of third-party cookies is upon us. Find out how forward thinking companies are avoiding disaster by applying traditional advertising tactics to their online marketing strategy.

By
GumGum Team
Mar 19, 2021
Contextual

Why Consumers Are Watching More TV and Videos Than Ever

Watching TV and videos isn’t just America’s favorite pastime: It’s more like our second job. Experts weigh in on why this is the case.

By
GumGum Team
Mar 11, 2021
Contextual

Consumers First, Contextual Next

Check out this video for a dynamic exploration of how different types of ad deliveries impact consumers and how contextual advertising will impact new digital advertising trends bringing consumers first.

By
GumGum Team
Mar 9, 2021
Contextual

How Long Can We Pass on Grass?

Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.

By
GumGum Team
Mar 1, 2021
Contextual

How Can Apps Adapt to Apple's IDFA End Times?

Apple's plan to drop IDFA (identifier for advertisers) will hit many advertisers hard. Contextual is an ideal post IDFA advertising plan that should be part of your strategy going forward.

By
GumGum Team
Feb 16, 2021
Contextual

Retail & Shopper Marketing: Future Trends & How To Stay Ahead of the Game

We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.

By
GumGum Team
Jan 27, 2021
Contextual

Context + Creative: The Special Sauce of Digital Advertising

For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.

By
GumGum Team
Nov 20, 2020
Contextual

Landmark Study Proves the Effectiveness of Contextual over Behavioral Targeting

Read this landmark study that compares contextually targeted advertising with behaviorally targeted. This study compared the cost-effectiveness and accuracy of both.

By
GumGum Team
Oct 15, 2020
Contextual

Machine Learning 201

What is machine learning? And how does it differ from AI or deep learning?

By
GumGum Team
Oct 1, 2020
Contextual

Infographic Image Recognition 101

GumGum unlocks the hidden value of the images and videos across the web, social media and broadcast television to help marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships.

By
GumGum Team
Oct 1, 2020
Contextual

Infographic Machine Learning 101

Know your machine learning from your deep learning; your CNN from your algorithm? Test your knowledge with our mind-expanding Machine Learning 101 course.

By
GumGum Team
Oct 1, 2020
Contextual

The Beautiful Machine: EyeEm's Lorenz Aschoff on Using Computer Vision to Recognize Aesthetics in Images

We sit with Lorenz Aschoff to review how EyeEm uses computer vision and machine learning to identify images by their aesthetic qualities.

By
GumGum Team
Sep 17, 2020
Contextual

Is Contextual Analysis the Answer to a Cookie-less World?

As cookies disappear due to data privacy concerns how will advertisers continue to serve up relevant ads to their target audiences? Contextual analysis may be the answer.

By
GumGum Team
Sep 16, 2020
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