By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
We investigate how brands shifted their marketing strategies in the wake of the Coronavirus pandemic and focused on creating personalized shopping experiences online. Learn how you can stay ahead of the game.
For brands looking for alternatives to cookieless ad targeting, context + creative is an effective way to engage audiences. Move beyond the limits of keyword targeting and safely extend your brand into safe environments.
