GumGum's Exchange: Enriched With Brand Safety on Every Impression

Unlock Exclusive, Open Exchange Ad Inventory Within Premium Supply

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

GumGum is now the first 100% brand safe exchange and the only direct marketplace that incorporates brand safety on every impression to offer higher quality ads and increased scale across a verified publisher network.

Our Ad Exchange Has the Added Benefit of Ensuring Brand Safety!

The GumGum Team on retreat in Ojai

GumGum's Ad Exchange will be Powered by a Base Layer of Verity™'s Brand Safety Application

We understand that brand safety can be different for each advertiser. But, at GumGum we believe that all our clients should be protected from baseline unsafe categories that can damage their brands.

By implementing a base layer of Verity™’s brand safety and suitability expertise, aligning with GARM’s Brand Safety floor, our advertising exchange ensures that every impression is clear of unsafe content categories by filtering out unsafe imagery in addition to any natural language categorized as hate speech. Now you can always be confident that your ads are safe with us.

The GumGum Team on retreat in Ojai


The Media Rating Council (MRC) has granted GumGum’s contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.

The GumGum Team on retreat in Ojai


We work with MRC accredited vendor, HUMAN Security, to ensure every impression is scanned prior to the bid request and safeguard against invalid traffic.

The GumGum Team on retreat in Ojai


Through an API integration with NewsGuard we help protect against misinformation and fake news to expand our commitment in ensuring that every ad is placed in a safe environment.

The GumGum Team on retreat in Ojai


We’ve removed all made for advertising (MFA) inventory from our supply chain. MFA free inventory means our advertiser and publisher partners benefit from enhanced credibility, increased campaign effectiveness, greater transparency, and a better experience between brands and their consumers.

Featured Partner List

Maximize Your Efficiency with Premium Publishers

Exclusive, Unique Supply

Unique, exclusive placements that drive higher performance.

Higher Quality, More Scale

Thousands of premium publisher sites that are third-party verified for providing quality inventory at scale.

Greater Transparency

A premium direct ad exchange with unique checks and balances to ensure our supply chain is as direct, clean & accurate.

Curated Packages

Maximize your KPIs by targeting audiences such as multicultural or other customized segments.

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