GumGum's Exchange: Enriched With Brand Safety on Every Impression
Unlock Exclusive, Open Exchange Ad Inventory Within Premium Supply
Our Ad Exchange Has the Added Benefit of Ensuring Brand Safety!
GumGum's Ad Exchange will be Powered by a Base Layer of Verity™'s Brand Safety Application
We understand that brand safety can be different for each advertiser. But, at GumGum we believe that all our clients should be protected from baseline unsafe categories that can damage their brands.
By implementing a base layer of Verity™’s brand safety and suitability expertise, aligning with GARM’s Brand Safety floor, our advertising exchange ensures that every impression is clear of unsafe content categories by filtering out unsafe imagery in addition to any natural language categorized as hate speech. Now you can always be confident that your ads are safe with us.
MRC
The Media Rating Council (MRC) has granted GumGum’s contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.
HUMAN
We work with MRC accredited vendor, HUMAN Security, to ensure every impression is scanned prior to the bid request and safeguard against invalid traffic.
NEWSGUARD
Through an API integration with NewsGuard we help protect against misinformation and fake news to expand our commitment in ensuring that every ad is placed in a safe environment.
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Exclusive, Unique Supply
Unique, exclusive placements that drive higher performance.
Higher Quality, More Scale
Thousands of premium publisher sites that are third-party verified for providing quality inventory at scale.
Greater Transparency
A premium direct ad exchange with unique checks and balances to ensure our supply chain is as direct, clean & accurate.
Curated Packages
Maximize your KPIs by targeting audiences such as multicultural or other customized segments.
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Why You Should Invest in In-Game Advertising
In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.
