GumGum is now the first 100% brand safe exchange and the only direct marketplace that incorporates brand safety on every impression to offer higher quality ads and increased scale across a verified publisher network.
We understand that brand safety can be different for each advertiser. But, at GumGum we believe that all our clients should be protected from baseline unsafe categories that can damage their brands.
By implementing a base layer of GumGum Contextual’s brand safety and suitability expertise, aligning with GARM’s Brand Safety floor, our advertising exchange ensures that every impression is clear of unsafe content categories by filtering out unsafe imagery in addition to any natural language categorized as hate speech. Now you can always be confident that your ads are safe with us.
The Media Rating Council (MRC) has granted GumGum’s contextual intelligence technology, GumGum Contextual, content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.
We work with MRC accredited vendor, HUMAN Security, to ensure every impression is scanned prior to the bid request and safeguard against invalid traffic.
Through an API integration with NewsGuard we help protect against misinformation and fake news to expand our commitment in ensuring that every ad is placed in a safe environment.
We’ve removed all made for advertising (MFA) inventory from our supply chain. MFA free inventory means our advertiser and publisher partners benefit from enhanced credibility, increased campaign effectiveness, greater transparency, and a better experience between brands and their consumers.
Unique, exclusive placements that drive higher performance.
Thousands of premium publisher sites that are third-party verified for providing quality inventory at scale.
A premium direct ad exchange with unique checks and balances to ensure our supply chain is as direct, clean & accurate.
Maximize your KPIs by targeting audiences such as multicultural or other customized segments.
Your data will be processed according to our Privacy Policy.
Articles, Research and Product News to Drive Your Business
The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industries—especially in automotive, electronics and fashion—leading to higher costs and shifting consumer behaviors.
There’s no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, they’ve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TV—and in doing so, reshaped expectations.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
