GumGum's Full Product Suite and Contextual Offerings
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See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
Articles, Culture and Events from GumGum
Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising
Client Campaign Recaps and Success Stories
Agency Conferences, Leadership Panels and Talk Series
GumGum's Client Video Series and Interviews
All the Latest from GumGum's Tech Team
All the Latest about Life at GumGum
GumGum's Coalition for Diversity, Equity and Inclusion
The Vision, Mission and History of GumGum
What GumGum Stands for and Believes In
Meet GumGum's Executive Team
Lead the Industry with Us. Join our Global Team
GumGum in the News and Media
Explore the Engineering Team's Programs, News and Research
Explore the Culture Team's Initatives, Events and Programs
GumGum's Work to Support Our Communities
We're Hiring! Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions.
In this blog post, we will discuss both contextual and behavioral targeting and provide the fundamentals for each solution to help you decide where to invest your marketing dollars to guarantee campaign success next year and beyond.
As we wrap up the year, GumGum has put together key focus areas to help you lay down the groundwork for marketing success in 2023.
In this blog post, we will dive deeper into cookieless targeting, things to consider when developing a cookieless strategy and the rise of contextual targeting as the use of personal data to reach consumers continues to fade.
The VOICE coalition is the primary platform that leads GumGum’s DEIB efforts through the amplification of all voices, especially those that are underrepresented in our communities to foster safe spaces, education and allyship.
Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.
The persisting pandemic, growth in streaming services and an abundance of premium content has made Connected TV (CTV) the fastest growing advertising platform right now [Forbes].
By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.
Last month, GumGum attended the Black is Tech conference in Atlanta, Georgia to recruit Black and Brown professionals seeking careers in the tech industry.
Last week GumGum attended DMEXCO, one of Europe’s leading marketing and technology events, to discuss the power of contextual advertising and how it will shape the marketing efforts of the future.
In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
In the wake of the global pandemic, Connected TV advertising, better known as CTV advertising, has become one of the fastest growing channels of the US digital ad spending market. In this blog post, we will break down Connected TV advertising - its b
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
With the ad tech industry’s rapid growth, it is prime with opportunities for prospective employees. Here’s why you should be considering a career in the ad tech industry.
We sat down with the Director of Product, Verity ™, Lane Schechter, to discuss why GumGum’s contextual expertise is a leading alternative to
Contextual Advertising Solutions from Top Industry Leaders on How They are Tackling a Cookie-Free Future
GumGum’s high-impact ads and contextual technology drive persuasion, motivation and GOTV messaging to impact voters across CTV and OLV.
CTV is rapidly becoming one of the most vital digital advertising channels today - providing a plethora of opportunities for pharmaceutical
In a new 4A’s webinar, industry leaders from GumGum, Dentsu and UM discuss how clients should think about the future of digital advertising.
GumGum’s contextual intelligence platform, Verity™, has recently partnered with data-enabled technology platform, Xandr, to bring a...
In a new partnership with Xandr, GumGum’s contextual intelligence platform, Verity™ is now available through Xandr’s Invest DSP for...
GumGum’s milestone expansion into the EMEA region could not have come at a better time: Audience tracking is out, privacy regulations are...
The Mindset Matrix is GumGum’s new framework that we believe is the blueprint for the future of digital advertising.
GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which is MRC Content-level Accredited for Contextual, Brand...
With JustPremium and Playground xyz under the GumGum umbrella, it is thrilling to see GumGum firmly making its mark on the international...
GumGum CEO, Phil Schraeder, tells us why digital advertising doesn’t require personal data to be effective
With holiday spending expected to top $1.1 trillion how are you position your advertising in the age of pandemics and supply-chain shortages?
Where is digital marketing headed in 2022? We break down 6 trends you need to know to stay ahead of the game.
How can brand marketers avoid displaying their ads amongst climate change denial content? A comprehensive brand safety strategy is vital to companies looking to advertise responsibly.
If Facebook holds all the cards in your first-party data, how will you reach customers if you suddenly cannot advertise on Facebook? We help you diversify and plan for social media marketing without Facebook.
The work from home trend has made OTT advertising a hot commodity. Find out how contextual targeting is changing things.
In this webinar with MMA, top industry leaders from GumGum, Lumen and Dentsu chat about how advertisers can harness the power of attention-grabbing ad campaigns.
Lane Schechter, Senior Product Manager at GumGum sat down with top industry leaders for a discussion on brand safety and data protection for the next generation of digital ads.
The hispanic market is worth over $1.7 trillion. If you are looking for ways to reach hispanic consumers you'll have to look beyond spanish language websites.
A new method of measuring advertising effectiveness is gaining traction: attention based measurement. Learn what types of ads resulted in increased ad viewability and brand recall.
UID 2.0 is trying to become an alternative to tracking cookies. Who controls this new framework? What are the pros and cons? Should your business jump on the bandwagon?
Find out why many digital marketers are shifting their focus to the increasing spending power of Baby Boomers and how you can use ad tech to reach them more effectively.
In this article we help you prepare a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.
This week we are celebrating, recognizing and amplifying the hard work of programmatic digital advertising traders.
In this brand safety webinar three top advertising executives sit down to discuss whether content can substitute for third-party cookies.
Join our chat about contextual intelligence, brand safety and why contextual advertising solutions in video matter right now.
Find out how brands plan to revamp their in-house teams to navigate an advertising ecosystem that’s less behavioral and more contextual.
Read our explainer on what types of digital advertising practices that this new Executive Order might curtail and why contextual is a safe and stable alternative.
See how contextual targeting has evolved far beyond simple keyword targeting and into a sophisticated and wide variety of artificial intelligence technologies.
The past 18 months have been a winding road for travel marketers, who who still have to consider COVID concerns. Read how some marketers are coping with the new realities.
We explore how to boost engagement with your niche audience using creative that speaks directly to them.
Suns out, gums out. After months in pandemic lockdown, restrictions have eased and consumers are ready to spend. No one in the marketing industry is breathing a bigger sigh of relief than out-of-home networks.
IAB's State of Data Town Hall highlighted how the digital advertising industry is at a crossroads. Come learn how contextual advertising technology is the wave of the future.
Mobile marketers are seeing a drop in CPMs since Apple dropped IDFA's. But there is light at the end of the tunnel.
For years big brands have pledged to diversify their marketing budgets and support black owned media. Learn how brands are reaping rewards by investing in media that has diverse ownership along with diverse readership
As the pandemic ebbs, brands continue to invest online. But to do it right, they’ll have to find context and creative that truly supports the LGBTQ+ community