GumGum Blog

Illustration of How We Can Be Sustainable in Engineering

Sustainability in Engineering - Establishing KPIs to Help You Succeed

We will be publishing a series of blog posts that describe the initiatives taken by GumGum’s Engineering to improve sustainability of various aspects of Engineering.

Vaibhav Puranik

May 3, 2023

Illustration of Top Tips to Drive Success from Your B2B Ad Spend

Programmatic

How to Drive Success for Your B2B Strategy

In this blog post, we will outline key ways to stay relevant amongst B2B decision makers to inspire action and drive campaign success.

GumGum Team

Apr 17, 2023

Connected TV

Why You Should Care about Brand Safety in Connected TV Advertising

While a rapid rise in CTV viewership is an exciting prospect for marketers, we must remain cautious of brand safety and brand suitability issues across the CTV and OLV landscape. In this blog post, we will discuss the importance of brand safety in connected TV advertising. ‍

Tahoora Palla

Apr 12, 2023

In-Game Advertising

4 Proven In-Game Advertising Examples to Drive success for Your Next Campaign

In this blog post, we will break down the 4 most powerful in-game advertising examples: how they work and what you can learn to inform your next in-game campaign.

Tahoora Palla

Mar 30, 2023

Connected TV

3 Things to Consider When You Pick Your CTV Advertising Provider

To make sure your ads are safe from harmful and damaging content on CTV, here are the top 3 things you should consider when you choose your CTV partner.

Tahoora Palla

Mar 23, 2023

Image of a gamer viewing In-Game advertisments

In-Game Advertising

Why You Should Invest in In-Game Advertising

In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.

Tahoora Palla

Mar 15, 2023

Events

GumGum at CES 2023

With the ad tech industry in a state of disruption, GumGum was at CES 2023 to lay down the groundwork for success in the upcoming year.

Tahoora Palla

Feb 22, 2023

Illustration of OTT Advertising and How it Can Amplify Your Marketing Strategies

Connected TV

The Basics and Advantages of OTT Advertising

Over-the-top (OTT) Advertising: In this blog post, we will dive into the basics of OTT Advertising, outline its benefits, best practices and future growth in digital advertising.

Tahoora Palla

Feb 6, 2023

Contextual

Contextual vs. Behavioral Targeting

In this blog post, we will discuss both contextual and behavioral targeting and provide the fundamentals for each solution to help you decide where to invest your marketing dollars to guarantee campaign success next year and beyond.

GumGum Team

Dec 29, 2022

graphic depicting a digitized butterfly landing on an outstretched finger

Contextual

Top 3 for 2023!

As we wrap up the year, GumGum has put together key focus areas to help you lay down the groundwork for marketing success in 2023.

GumGum Team

Dec 12, 2022

Contextual

The Ultimate Guide to Cookieless Targeting

In this blog post, we will dive deeper into cookieless targeting, things to consider when developing a cookieless strategy and the rise of contextual targeting as the use of personal data to reach consumers continues to fade.

Tahoora Palla

Nov 23, 2022

Culture

Introducing the VOICE Coalition

The VOICE coalition is the primary platform that leads GumGum’s DEIB efforts through the amplification of all voices, especially those that are underrepresented in our communities to foster safe spaces, education and allyship.

GumGum Team

Nov 11, 2022

Programmatic

Types of Programmatic Advertising & Best Examples to Gain Campaign Success

Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.

Tahoora Palla

Nov 3, 2022

image showing father and son enjoying CTV

Connected TV

The Best CTV Advertising Examples

The persisting pandemic, growth in streaming services and an abundance of premium content has made Connected TV (CTV) the fastest growing advertising platform right now [Forbes].

Tahoora Palla

Oct 26, 2022

Illustration of How to Prepare for a Cookieless Future

Contextual

The Cookieless Future is Coming: Are you Prepared?

By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.

Tahoora Palla

Oct 19, 2022

The GumGum Booth at the Black is Tech Conference

Careers

Why GumGum is Taking the Lead to Seek Out Black Tech Talent

Last month, GumGum attended the Black is Tech conference in Atlanta, Georgia to recruit Black and Brown professionals seeking careers in the tech industry.

Kayla Smalls

Oct 13, 2022

Illustration of GumGum at the DMEXCO event in Cologne, Germany

Events

DMEXCO Event Recap: GumGum’s Take on the Next Phase of Digital Advertising

Last week GumGum attended DMEXCO, one of Europe’s leading marketing and technology events, to discuss the power of contextual advertising and how it will shape the marketing efforts of the future.

GumGum Team

Oct 6, 2022

Brand Safety

The Complete Guide to Brand Safety

In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.

Tahoora Palla

Sep 22, 2022

Illustration of Advertising During a Recession

Contextual

How to Advertise During a Recession

Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.

GumGum Team

Sep 7, 2022

Graphic showing GumGum’s integrated header bidding process

Connected TV

What is Connected TV Advertising?

Connected TV advertising delivers targeted ads to viewers streaming video content on internet-connected TVs. It offers precise targeting, measurable performance, and reaches cord-cutters and on-demand viewers, making it an effective digital marketing strategy.

Tahoora Palla

Aug 24, 2022

Contextual

MMA Summit 2022: Advertising Insights from GumGum CEO Phil Schraeder

GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.

GumGum Team

Aug 17, 2022

Illustration depicting the introduction to the industry

Careers

Ad Tech Jobs: Why You Should Consider a Career in the Ad Tech Industry

With the ad tech industry’s rapid growth, it is prime with opportunities for prospective employees. Here’s why you should be considering a career in the ad tech industry.

GumGum Team

Aug 3, 2022

Contextual

How Verity™ is Prime for New Digital Environments like CTV and OLV

We sat down with the Director of Product, Verity ™, Lane Schechter, to discuss why GumGum’s contextual expertise is a leading alternative to

GumGum Team

Jun 24, 2022

GumGum and Beet.TV Talk to Industry Leaders About How They are Tackling a Cookie-free World

Contextual

How Ford, Century 21, Pearle Vision and MAGNA Global Tackle a Cookie-Free World

Contextual Advertising Solutions from Top Industry Leaders on How They are Tackling a Cookie-Free Future

Tahoora Palla

Jun 22, 2022

Graphic asking "How will you reach voters?"

Contextual

How Will You Reach Voters? A Comprehensive Guide to Political Advertising Across OLV and CTV

GumGum’s high-impact ads and contextual technology drive persuasion, motivation and GOTV messaging to impact voters across CTV and OLV.

GumGum Team

Jun 6, 2022

Contextual

Simple Tips & Tricks to Target Pharma Through Video and Connected TV

CTV is rapidly becoming one of the most vital digital advertising channels today - providing a plethora of opportunities for pharmaceutical

GumGum Team

Jun 3, 2022

Graphic showing the webinar speakers - Phil Schraeder, Akash Jaraith, and Ivy Cheung

Contextual

Tips & Tricks to Win Advertising Business in a Cookieless World

In a new 4A’s webinar, industry leaders from GumGum, Dentsu and UM discuss how clients should think about the future of digital advertising.

GumGum Team

May 31, 2022

Contextual

A Conversation with Director of Product, Verity™, Lane Schechter

GumGum’s contextual intelligence platform, Verity™, has recently partnered with data-enabled technology platform, Xandr, to bring a...

GumGum Team

May 20, 2022

Contextual

GumGum Verity™ is Bringing You an Accredited Content-Level Contextual Solution for Pre-bid Targeting

‍In a new partnership with Xandr, GumGum’s contextual intelligence platform, Verity™ is now available through Xandr’s Invest DSP for...

Tahoora Palla

May 13, 2022

Image stating that New Research Proves that People Are More than Ready to Say Goodbye to Audience Tracking

Contextual

79% of UK Consumers Want to See Contextually Relevant Ads

GumGum’s milestone expansion into the EMEA region could not have come at a better time: Audience tracking is out, privacy regulations are...

GumGum Team

Mar 31, 2022

Mindset Matrix

The Mindset Matrix FAQ

The Mindset Matrix is GumGum’s new framework that we believe is the blueprint for the future of digital advertising.

GumGum Team

Mar 28, 2022

Graphic showing contextual scanning of a travel video, showing gumgum's in-frame analysis, in-screen analysis, and audio transcription.

Products

GumGum x IRIS.TV’s Groundbreaking Contextual Video Solution

GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which is MRC Content-level Accredited for Contextual, Brand...

GumGum Team

Mar 25, 2022

Image of snowy landscape showcasing GumGum's 2021 achievements

Events

Looking Back & Accelerating Forward

With JustPremium and Playground xyz under the GumGum umbrella, it is thrilling to see GumGum firmly making its mark on the international...

Phil Schraeder

Feb 23, 2022

Privacy

People’s Data is None of Our Business

GumGum CEO, Phil Schraeder, tells us why digital advertising doesn’t require personal data to be effective

Phil Schraeder

Feb 22, 2022

Contextual

Ho, Ho, Hold on Media Buyers

With holiday spending expected to top $1.1 trillion how are you position your advertising in the age of pandemics and supply-chain shortages?

GumGum Team

Dec 14, 2021

Contextual

What's Next for 2022: Top Trends

Where is digital marketing headed in 2022? We break down 6 trends you need to know to stay ahead of the game.

GumGum Team

Nov 30, 2021

Brand Safety

How to Ensure Brand Safety Around Climate Change

How can brand marketers avoid displaying their ads amongst climate change denial content? A comprehensive brand safety strategy is vital to companies looking to advertise responsibly.

GumGum Team

Nov 16, 2021

Contextual

A World Without Facebook?

If Facebook holds all the cards in your first-party data, how will you reach customers if you suddenly cannot advertise on Facebook? We help you diversify and plan for social media marketing without Facebook.

GumGum Team

Nov 16, 2021

Contextual

Contextual Advertising and OTT

The work from home trend has made OTT advertising a hot commodity. Find out how contextual targeting is changing things.

GumGum Team

Nov 16, 2021

Contextual

Why Context + Creative is King in the Age of Attention

In this webinar with MMA, top industry leaders from GumGum, Lumen and Dentsu chat about how advertisers can harness the power of attention-grabbing ad campaigns.

GumGum Team

Nov 5, 2021

Brand Safety

IAB Tech Lab Summit: Why We Must Build Brand Safe Channels

Lane Schechter, Senior Product Manager at GumGum sat down with top industry leaders for a discussion on brand safety and data protection for the next generation of digital ads.

GumGum Team

Oct 25, 2021

Graphic with text that asking if brands know how to reach hispanic customers

Contextual

Want To Reach Hispanic Consumers? You'll Have To Go Beyond Spanish-Language Publishers

The hispanic market is worth over $1.7 trillion. If you are looking for ways to reach hispanic consumers you'll have to look beyond spanish language websites.

GumGum Team

Oct 23, 2021

Contextual

GumGum's Contextual Ad Formats Increase Ad Viewability & Brand Recall

A new method of measuring advertising effectiveness is gaining traction: attention based measurement. Learn what types of ads resulted in increased ad viewability and brand recall.

GumGum Team

Oct 21, 2021

Contextual

Will Unified ID 2.0 rule the post-cookie world?

UID 2.0 is trying to become an alternative to tracking cookies. Who controls this new framework? What are the pros and cons? Should your business jump on the bandwagon?

GumGum Team

Oct 4, 2021

Contextual

'Boomers have all the money': To lure dollars, meet baby boomers where they are

Find out why many digital marketers are shifting their focus to the increasing spending power of Baby Boomers and how you can use ad tech to reach them more effectively.

GumGum Team

Oct 4, 2021

graphic - cookies in digital marketing action plan

Contextual

A Step By Step Post Cookie Action Plan for Digital Advertisers

In this article we help you prepare a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.

GumGum Team

Sep 27, 2021