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In-game advertising is primed to help marketers reach diverse consumers where they are most engaged online. Plus, placing ad content intrinsically within the game allows for a seamless gaming experience which can leave users with a positive and long-lasting impression of brands. That is, it's a win-win for everyone.
In this blog post, we will explore the proven effectiveness of CTV advertising: from the evolution of CTV to the increase in CTV ad spend, the types of Connected TV ads, proven examples of CTV ad success and how you can set up successful CTV campaigns to promote growth for your business.
In this blog post, we will break down the best practices for advertising on gaming applications and how it can help you maximize ROI for your business and accelerate your KPIs on an exciting, new advertising channel.
In this blog post, we will outline how you can leverage Connected TV (CTV) ads to supercharge your holiday sales. We will cover the holiday shopping landscape, research and trends along with the top tips to build CTV ads to drive success and achieve growth for your business this upcoming holiday season.
GumGum attended Black Is Tech for the second year with the goal to meet and engage with Black talent, showcase GumGum’s company culture and tech innovations and speak to our commitment to doing better in advancing Black representation within our company.
Advertising in video games is the next big thing in digital marketing. In this blog post, we will dive into the fundamentals of In-Game advertising and how you can leverage it to connect with diverse and engaged audiences all around the world.
Early holiday shopping is going to be the new normal going forward.In this blog post, we will outline the current holiday marketing trends and provide simple tips and tricks to kickstart your holiday marketing plan and maximize ROI for your business.
While a rapid rise in CTV viewership is an exciting prospect for marketers, we must remain cautious of brand safety and brand suitability issues across the CTV and OLV landscape. In this blog post, we will discuss the importance of brand safety in connected TV advertising. ‍
In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.
Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.
By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.
Amidst all of the apprehension about an upcoming recession, one thing remains clear: you should not stop advertising. In this blog post, we will break down how to prepare for a recession, outlining advertising strategies, recession-proof industries and how to achieve sustainable growth in uncertain times.
Connected TV advertising delivers targeted ads to viewers streaming video content on internet-connected TVs. It offers precise targeting, measurable performance, and reaches cord-cutters and on-demand viewers, making it an effective digital marketing strategy.
GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of capturing consumer mindset, advancements in contextual targeting, the emergence of new digital environments.
