GumGum

Author

Tahoora Palla

Content Manager, Marketing

Share on social

GumGum at CES 2023

With the ad tech industry in a state of disruption, GumGum was at CES 2023 to lay down the groundwork for success in the upcoming year.

Tahoora Palla

Feb 22, 2023

Connected TV

The Basics and Advantages of OTT Advertising

Over-the-top (OTT) Advertising: In this blog post, we will dive into the basics of OTT Advertising, outline its benefits, best practices and future growth in digital advertising.

Tahoora Palla

Feb 6, 2023

Contextual

The Ultimate Guide to Cookieless Targeting

In this blog post, we will dive deeper into cookieless targeting, things to consider when developing a cookieless strategy and the rise of contextual targeting as the use of personal data to reach consumers continues to fade.

Tahoora Palla

Nov 23, 2022

Programmatic

Types of Programmatic Advertising & Best Examples to Gain Campaign Success

Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.

Tahoora Palla

Nov 3, 2022

Connected TV

The Best CTV Advertising Examples

The persisting pandemic, growth in streaming services and an abundance of premium content has made Connected TV (CTV) the fastest growing advertising platform right now [Forbes].

Tahoora Palla

Oct 26, 2022

Contextual

The Cookieless Future is Coming: Are you Prepared?

By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.

Tahoora Palla

Oct 19, 2022

Brand Safety

The Complete Guide to Brand Safety

In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.

Tahoora Palla

Sep 22, 2022

Connected TV

What is Connected TV Advertising?

In the wake of the global pandemic, Connected TV advertising, better known as CTV advertising, has become one of the fastest growing channels of the US digital ad spending market. In this blog post, we will break down Connected TV advertising - its b

Tahoora Palla

Aug 24, 2022

Contextual