Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
Our AI-powered data engine analyzes billions of signals across the open web—mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
The Mindset Graph powers a continuous intelligence loop, where each stage builds on the next in real-time.
So campaigns don’t just reach people, they resonate.
Helping brands find new ways to connect with people.
Fueling richer audience personas and new opportunities to connect with them in meaningful ways.
Unbeatable business intelligence and data science.
Creating high reaching, highly effective contextual recommendations.
Seamlessly activate via GumGum’s SSP or leading DSPs.
While real time optimization means you get the most out of the campaign.
Detailed and granular reporting unique to your brief.
Showing which methods and contexts were most effective for your brand and campaign.
The Mindset Graph goes way beyond traditional thinking & 20th-century targeting. It helps you understand not only where your audience shows up online, but why they’re there and how best to align your creative with the moment.
On one side, it maps where your audience(s) and/or brand(s) naturally appear across real-time, live web content. On the other, it pinpoints the environments where your creative is most likely to perform. In today’s attention economy, it’s not just about who you reach, but how well you resonate.
Find out where your audience and brand naturally appear online.
Activate first- or third-party audience data to instantly see where your audience appears online. The Mindset Graph uses real-time web activity to reveal the environments they engage with most. It helps you build smarter, AI-powered media plans, uncover contextual lookalikes, and move quickly with confidence.
Quickly understand where your brand is showing up organically online and how that compares to competitors. The Mindset Graph scans live web pages, classifies context, and highlights where your brand is gaining or losing ground. It replaces slow brand-tracking processes with instant, actionable insights.
Understand where brands in your vertical are organically mentioned, even if your specific brand isn’t yet. This tactic reveals content environments rich in category relevance, ideal for brands seeking to build awareness and visibility.
Reveal which content categories tend to appear together. If you’re focused on “Sports,” you might find “Men’s Footwear” often shows up alongside it. This insight helps expand targeting strategies and inform smarter creative decisions.
Pinpoint the content environments where your creative earns attention.
Start with your brand's category, like clothing or automotive, and quickly find environments that consistently drive higher attention for your ad. The Mindset Graph does the analysis for you, helping you place your creative where people are already tuned in.
Enter your creative idea or product focus, and the Mindset Graph will surface environments where similar creative themes have been successful. Whether you're promoting summer shoes or sustainable products, this gives you an instant shortcut to align your message with the viewer's mindset.
The Mindset Graph analyzes your RFP and creates a powerful contextual strategy to maximize the reach and effectiveness of your campaign.
“The Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!”
Matt Tagg
Group Account Director
Kinesso UK & Ireland
“The Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.”
Kevin Lusakivana
Senior Campaign Manager, Digital Media
Pernod Ricard BE
“By leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.”
Dan Glynn
Media Buying Lead
Heineken
