The definition of “attention,” recently set by the IAB UK is, “Attention is a consumer looking at or listening to an ad at the time they were exposed to it. A typical base measure for attention is time, and attention measures can be used in different media contexts such as video or audio”.
Target consumers where they are most attentive, ensuring maximum performance and ad relevance for your brand.
Gain access to crucial data on a variety of aspects including creative, high attention contexts and more.
Measure ad effectiveness with precision against each of our high impact formats to drive campaign performance.
Identify contextual categories securing the highest levels of attention for increased optimization opportunities.
GumGum’s Mindset Index™ is a powerful, first-of-its-kind metric that provides a holistic action-driven insight on a brand’s campaign to understand better which content categories capture the most audience focus.
With the advertising industry at a pivotal crossroads, GumGum’s Mindset Index™ emerges as an essential tool to help brands:
For the first time ever, GumGum’s contextual expertise combined with Playground xyz’s Attention Intelligence Platform (AIP) to optimize and present ad messaging within content that delivered the most attention.
This game-changing solution achieved outstanding results for a Domino’s campaign:
Take Playground xyz’s free 30-minute course to gain a foundational understanding of attention and how it can drive value for your business. Once you complete the course, you’ll receive a certification.