Opt out

At GumGum, we believe in making advertising as relevant and engaging as possible to enhance your experience across our premium platform. In order to do this, we use cookies to collect non-personally identifiable information about the pages you visit on the partner websites in which GumGum is enabled.


We also respect your privacy. If you prefer we do not use this type of log data for serving ads that are more relevant to your interests, please click the “opt-out” button below. Selecting this option lets us know not to use information about your web browsing behavior for ad targeting (also known as ‘behavioral advertising’).


By choosing to “opt-out”, you are opting out of the behavioral targeting. This means you will still receive GumGum ads, they will just not be specifically targeted to you/your interests.


At this time, there is no way to opt out of receiving GumGum’s advertising, however you always have the option to close each ad individually.


Your opt-out choice is stored in an opt-out cookie only in this browser. You should set your preference for other browsers or computers you may use separately. Deleting browser cookies can remove your opt out preference, so you should visit this page periodically to review your preference.


GumGum does not control our advertisers’ collection or use of data and you should visit their respective privacy policies to learn more about their data practices. To learn more about the information GumGum collects and our use of cookies, please review our Privacy Policy.  Alternatively, you can also opt out of data being collected by GumGum by visiting the Network Advertising Initiative.  In addition, GumGum is a participant in the European Interactive Digital Advertising Alliance (EDAA) and is committed to ensuring the data we analyze is fairly collected and used. We understand the concern about privacy, and we believe unwaveringly that consumers are entitled to both notice and choice across all interactive media platforms. Only through transparency can we all make informed choices. If you are located in the European Union, you may opt out at YourOnlineChoices here.