A Smile to change the world

When we run a Smile campaign, we donate a portion of every direct advertising dollar clients spend with us towards our partnership with the AdCouncil. This allows us to create and distribute messages that inspire engagement and action around significant public issues.

30 Million media impressions donated so far, 3 causes supported
30 Million media impressions donated so far
3 Causes supported
3 Causes supported


In the wake of the COVID-19 pandemic, GumGum partnered with the Ad Council to launch #AloneTogether campaign, a series of In-Screen and In-Video ads that promoted social distancing and other health initiatives aimed at stemming viral spread.

Using its own studio and targeting technology, GumGum reached key audiences 65+ demographic, who are at higher risk for the virus, and the 18-25 demographic, who need frequent reminding of public health protocols.

Learn more >>


  • 23 million impressions
    23 million Impressions
  • 95% viewability
    95% Viewability
  • 0.24% click-through rate<
    0.24% Click-through rate
In-Video Snipe

In-Video Snipe

  • 5 million impressions
    5 million Impressions
  • 7.3 second exposure time
    7.3 second Exposure time

We are truly inspired by how our partners across the media, marketing, advertising, technology, and entertainment industries have come together to get critical and urgent messaging out to the American public in response to the crisis. GumGum’s proactivity and agility in getting campaigns launched is remarkable and we are so glad to have their support.

Kathy Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council

Love has no labels

In light of the burgeoning Black Lives Matter movement, GumGum chose to support the Ad Council’s Love Has No Labels campaign, which promotes diversity, equity, and inclusion of all people across race, religion, gender, sexual orientation, age, and ability. GumGum’s ads focused on encouraging viewers to learn about and act against racial injustice.

Love has no labels


  • 3,8 million impressions
    3,8 million Impressions
  • 98.35% viewability
    98.35% Viewability
  • 0.97% click-through rate
    0.97% Click-through rate
In-Video Snipe

In-Video Snipe

  • 1.2 million impressions
    1.2 million Impressions
  • 28 second exposure time
    8.7 second Exposure time

The Homeboy challenge

GumGum partnered with Homeboy Industries (HBI) to provide financial sponsorship designed to support gang rehabilitation programs. Additionally, GumGum serves as a voice and advocate to spread the word about this important organization.

The Homeboy challenge

Helping clients make a difference

GumGum is proud to support our clients in their efforts to give back to their communities. Here is a sample of recent campaigns that we ran on behalf of our agency and brand clients.

  • OMP
  • Carat
  • Mindshare
  • Unilever
  • Hearts Science
  • Wavemaker

Charity begins at home

Our teams are passionate about doing good in their own communities. From coast to coast, and country to country, our employees organize events and programs in support of local organizations they believe in.

Santa Monica

We partnered with Heal The Bay to clean up the beach, promote community involvement and environmental awareness.

Heal the Bay

In partnership with Adopted a Family, we organized a food drive for families in need to help children grow in safer, less-stressful environments.

New York

In partnership with Pajama Party NYC, our volunteers signed up to read stories and donate books and pajamas to children from local schools, shelters, and afterschool programs.