Give back with GumGum
GumGum harnesses its platform—and its people—to make the world a better place. When you work with us, you help us contribute to these worthy causes.
A Smile to change the world
When we run a Smile campaign, we donate a portion of every direct advertising dollar clients spend with us towards our partnership with the AdCouncil. This allows us to create and distribute messages that inspire engagement and action around significant public issues.
In the wake of the COVID-19 pandemic, GumGum partnered with the Ad Council to launch #AloneTogether campaign, a series of In-Screen and In-Video ads that promoted social distancing and other health initiatives aimed at stemming viral spread.
Using its own studio and targeting technology, GumGum reached key audiences 65+ demographic, who are at higher risk for the virus, and the 18-25 demographic, who need frequent reminding of public health protocols.Learn more >>
We are truly inspired by how our partners across the media, marketing, advertising, technology, and entertainment industries have come together to get critical and urgent messaging out to the American public in response to the crisis. GumGum’s proactivity and agility in getting campaigns launched is remarkable and we are so glad to have their support.Kathy Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council
Love has no labels
In light of the burgeoning Black Lives Matter movement, GumGum chose to support the Ad Council’s Love Has No Labels campaign, which promotes diversity, equity, and inclusion of all people across race, religion, gender, sexual orientation, age, and ability. GumGum’s ads focused on encouraging viewers to learn about and act against racial injustice.
The Homeboy challenge
GumGum partnered with Homeboy Industries (HBI) to provide financial sponsorship designed to support gang rehabilitation programs. Additionally, GumGum serves as a voice and advocate to spread the word about this important organization.
Charity begins at home
Our teams are passionate about doing good in their own communities. From coast to coast, and country to country, our employees organize events and programs in support of local organizations they believe in.