Who we are
We imagine a future where every ad is delivered to a consumer in a brand-suitable, contextually relevant environment that makes sense, without using any of their personal data.
We’re future proof
Artificial intelligence may be new to some, but not to us. We’ve been perfecting the science of computer vision and natural language processing since 2008.
Our proprietary technology keeps advertising and sports clients clear of thorny issues, future-proofing their businesses by delivering and monitoring their messages with safety and precision.
Technology 10 years ahead of its time
We’ve built the world’s most robust contextual engine to unlock new opportunities for advertisers, publishers and sports sponsors.
The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely serve ads where people are most engaged.Verity™
GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
By the numbers
offices across 3 continents
million digital images processed per month
contextual intelligence technology, Verity™
of Fortune 100 companies work with us
years perfecting computer vision and natural language processing
Meet Our Executive Team
Phil Schraeder is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies. As Chief Executive Officer, Schraeder is responsible for GumGum’s success in revolutionizing the digital media and sports marketing industries. He is a regular contributor to Adweek, AdExchanger and Fortune, and a 2017 Los Angeles Business Journal’s CFO of the Year award honoree.
Schraeder, who joined GumGum in 2011, served previously as the company’s President, Chief Operating Officer, and Chief Financial Officer. In those roles, he developed the management, revenue, planning, accounting, controls, and human resources infrastructures that fomented the company’s rapid expansion and growth. Prior to joining GumGum, Schraeder was VP of Finance for Verifi, a full-service provider of global electronic payment and risk management solutions. He has also worked in accounting and finance roles at the 3D technology licensing firm RealD, the film studio New Regency Entertainment and the accounting leader KPMG. Schraeder is an advocate for LGBTQ equality and lives by the mantra, "Don't spend time with anyone or anywhere you can't be your authentic self".
Ken Weiner leads the engineering and product teams behind the industry’s top contextual platform for marketers and rights holders. An active member of the ad tech community, he holds an IAB Tech Lab board seat, is a member of the OpenRTB Working Group, and leads the LA AdTech Meetup for regional tech engineers and product managers. Weiner is also a frequent conference speaker and guest columnist for VentureBeat and Forbes. In 2015, he was named LA Business Journal’s CTO of the Year, and, in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.
Before coming to GumGum, Weiner was the Director of Engineering at the lead-generation platform LowerMyBills.com, acquired by Experian in 2005. He has also worked as an open-source software consultant, a project manager and an instructor at Interactive Business Solutions, acquired by Unicon Inc. in 2003. Weiner received a B.S. from UCLA and currently lives in Los Angeles. Away from the office, he enjoys mountain biking, hiking, California native plants, jazz music and playing the saxophone.
Patrick Gildea is the Chief Financial Officer for GumGum, leading the finance, accounting, and legal departments.Patrick’s hands-on leadership style has allowed him to build high-performing teams to support scalable operations aligned with the vision of the business. Over the past decade, Patrick has led finance, HR, legal, strategy, corporate and business development departments that span from the start-up phase to high-growth global public companies with multiple successful strategic exits.
Prior to GumGum, Patrick help lead Joybird.com to a successful exit with La-Z-boy, served as the CFO of Gracenote, where he was instrumental in both its growth to a $250 million business that operated 5 divisions with more than 2,000 employees in 20 offices around the globe and in its sale to Nielsen Media in 2017. Patrick also served as the first CFO of M-GO, scaling the business and ultimately selling it to NBCUniversal to become FandangoNow.com.
Earlier in his career, Patrick was the Group Vice President of Corporate Strategy and Development at Blackhawk Network (NASDAQ:HAWK), ran corporate development at IC Media, where he helped raise three rounds of venture capital and sold the business to Citibank Private Equity. Patrick began his career as a CPA at Arthur Andersen, after graduating with a degree in Japanese from Sophia University and a B.S. in Accounting from the University of Southern California.
As Head of People Operations, Kelly Battelle is responsible for hiring, developing and engaging the industry’s best talent and for creating a positive, collaborative work environment where GumGum’s thinkers and doers can thrive. With more than 20 years of human resources experience, Battelle is a highly skilled communicator who takes pride in her ability to develop cross-departmental strategies that push our business forward and keep our team members engaged and thriving.
Battelle comes to GumGum from media giant, The Walt Disney Company, where she served in the capacity of HR Business Partner. Throughout her career, she has served in a variety of other HR management and leadership capacities at a variety of small- and mid-sized technology and digital companies, including Razorfish and RealNetworks. She is an advisor on the People Tech Partners LA Chapter and holds a BA in Sociology from Washington State University and a Certificate in Coaching from The Coach Institute. When she’s not making GumGum a great place to work, she enjoys spending time at her family cabin in Big Bear with her husband, Tony, her daughters, Emily and Elise, and her kitty, Riley.
Ben Plomion is GumGum's Chief Growth Officer, a newly created executive role responsible for creating value for clients, ensuring product-market fit, developing go-to-market strategy, and elevating customer experience. Ben leads GumGum’s Planning and Sales teams in addition to the award-winning Marketing team that he has led for the past several years as Chief Marketing Officer.
Prior to GumGum, Plomion was Head of Marketing for the programmatic advertising company Chango, where he established the business development and marketing organizations and helped guide the firm to its acquisition by Rubicon Project. Earlier, he held a variety of marketing leadership positions at General Electric, where he helmed the company’s global digital media practice.
Plomion is a French native and a graduate of GE’s Experienced Commercial Leadership program and McGill University’s MBA program. He is a regular contributor for Forbes and AdWeek. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
Erin McCallion is an accomplished marketing executive having led several successful marketing organizations. As the Chief Marketing Officer at GumGum she is responsible for establishing GumGum’s narrative and bolstering its global brand presence while scaling the corporate communications, product marketing and lead generation teams to support GumGum’s next stage of growth.
Prior to GumGum, serving in leadership roles at Outbrain, a recommendation technology platform; Mediaocean, a Vista Equity portfolio company; and INVISION, a cross-media ad technology company. In those roles, she built and scaled corporate communications, product marketing, lead generation & retention teams to support each respective company's next stage of growth. In her most recent role at Outbrain, she oversaw the successful execution of their IPO. Prior to adtech, McCallion spent almost a decade running marketing teams in the publishing industry at The Deal and TheStreet. McCallion is an avid tennis fan, a proud mom of 2 children and a lifelong New Yorker.
Vaibhav Puranik leads GumGum’s world-class engineering team, a position that has empowered him to play a key role in shaping our big data and natural language processing platforms. Puranik is also responsible for maintaining GumGum’s entire server infrastructure, which includes thousands of servers located in AWS data centers all over the world.
Prior to joining GumGum in 2008, Puranik served as Principal Engineer at LowerMyBills.com. A frequent speaker at Los Angeles technology meetups, Puranik began his career with NASA’s Johnson Space Center and holds a Master’s degree in Computer Science from the University of Houston Clear-Lake. He currently resides in Los Angeles, where he spends his free time reading on a range of different subjects.
Adam is the Senior Vice President of Global Commercial Development responsible for programmatic advertising, international markets, and business development at GumGum. He has been with GumGum since 2013, where he founded its Programmatic Department and developed the first custom in-image programmatic offering to be transacted at scale through real-time bidding. He has been a member of IAB’s Programmatic Council since 2014.
Prior to GumGum, Adam worked on reality television and celebrity licensing and endorsement deals at United Talent Agency. He holds a degree from Arizona State University’s W. P. Carey School of Business undergraduate program and currently lives in Brentwood, California. An avid sports fan, Adam enjoys playing golf and traveling when he is not working.
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. As the Head of Verity for GumGum, he leads GumGum's data business globally and partners with publishers, advertisers, agencies and platforms to equip them to be ready for a cookieless future powered by contextual.
Previously, William worked at MarketShare, Yahoo!, DataScience.com, and Pathmatics. Most recently, as Pathmatics CRO, he scaled the company's SaaS solution leading to an acquisition by SensorTower in 2021. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.
GumGum In The News
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Programmatic Power Players
LA #7 Best Places To Work LA Best Midsize Companies To Work For LA Best Paying Companies LA Companies With The Best Benefits
Las Vegas Digital Media Awards
Digiday Technology Awards - Best Display and Programmatic Advertising Platform
in the Inc 5000...(next Month)
BuiltIn Best Places to Work in Los Angeles - ranked #13
Effective Mobile Marketing Awards - Most Effective AI Solution Chairman’s Award
Featured as Leading Enterprise Computer Vision Solutions Vendor
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