Advertising
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Advertising
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Advertising
Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate
Katy Loria, GumGum CRO, on The Seat podcast
Advertising
Why Heineken is Increasingly Working Directly with Tech Partners
Technology
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising
AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate
