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Our teams are experts in machine learning, computer vision, natural language processing and the future of technology and marketing

Why It's Time To End Our Love Affair With CTR

When it comes to ad targeting, contextual intelligence is changing the game

The Ad Council and Google push '#StayHome. Save lives' industry-wide movement — ADVERTISING
The Ad Council and Google push '#StayHome. Save lives' industry-wide movement

IAB Tech Lab Releases Safeframe 2.0 Secure Ad Container for Public Comment

GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited

Now, more than ever, the sponsorship industry must demand data — SPORTS
Now, more than ever, the sponsorship industry must demand data

Programmatic Industry Insights Flow With Wine at Cannes Lions — ADVERTISING
Programmatic Industry Insights Flow With Wine at Cannes Lions

Report: Premier League’s UK fans shut out of 2020/21 season by old TV model — SPORTS
Report: Premier League’s UK fans shut out of 2020/21 season by old TV model

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Press Releases

Sep 06, 2020 ADVERTISING Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor Jun 15, 2020 SPORTS GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform May 08, 2020 CORPORATE GumGum Named to Inc. Magazine Best Workplaces for 2020 List Apr 09, 2020 ADVERTISING 60% of Content Containing COVID-Related Keywords Is Brand Safe Apr 01, 2020 CORPORATE GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

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