Newsroom

Nov 22, 2019 ADVERTISING

GumGum Bolsters Midwest US & Canadian Sales Org, Taps Regional Lead to Meet Growing Demand for Contextual Advertising Solutions

Sep 06, 2019 SPORTS

FaZe Clan Claim Top Overall Esports Organization in GumGum Sports’ Q2 Esports ‘Social Footprint’ Rankings

TSM Finishes No. 2, Immortals Jumping to No. 3 with Acquisition of OpTic Gaming

Jul 17, 2019 SPORTS

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1MM Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value

Jul 09, 2019 SPORTS

Study Shows Illegal Streaming of English Premier League Worth £1M in Uncaptured Sponsorship Media Value Per Match

The new report from GumGum Sports and MUSO found that the majority of uncaptured value came from field-side LED and kit sponsorships; China had the largest pirated EPL stream audience

Jun 03, 2019 SPORTS

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

GumGum Sports’ latest computer vision analysis also found that playoff run generated $10 million for jersey patch sponsors of Finals teams and that still images produce higher-quality jersey patches exposures than videos