New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

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Kayla Smalls

Senior Corporate Communications Manager

Kayla Smalls is Senior Corporate Communications Manager at GumGum, where she leads press and company news. She writes about GumGum announcements, events and industry moments.

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Simplify Contextual Buying: GumGum Contextual Now Integrated in Basis

Contextual Advertising

Simplify Contextual Buying: GumGum Contextual Now Integrated in Basis

Simplify Contextual Buying: GumGum Contextual Now Integrated in Basis

graphic showing an example of a made for advertising website

Brand Safety

GumGum, Inc. Now 100% Made-for-Advertising (MFA) Free

GumGum, Inc. Now 100% Made-for-Advertising (MFA) Free

Driving a Sustainable Future in AdTech:

Brand Safety

Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

Step into the Mindset Era with the GumGum Platform™

Mindset

Step into the Mindset Era with the GumGum Platform™

Step into the Mindset Era with the GumGum Platform™

Illustration of how GumGum and socialcontext worked together to create DEI segments.

Contextual Advertising

GumGum x socialcontext Partnership: How Advanced Contextual Tech Can Help You Drive More Equity in Advertising

GumGum x socialcontext Partnership: How Advanced Contextual Tech Can Help You Drive More Equity in Advertising

Alt Text: The GumGum Team at the AfroTech Conference at the Austin Convention Center

Events

Reflections and Takeaways from GumGum’s First Time Attending AfroTech

Reflections and Takeaways from GumGum’s First Time Attending AfroTech