Case studies

See how we partner with our clients to deliver beautiful, contextually relevant campaigns that drive results.

L'OREAL
Case studies
Mini

MINI approached Wavemaker and GumGum for a standout campaign, to boost brand awareness and consideration of the car.
BMW

GumGum and Wavemaker rev up interest in BMW's new hybrid electric vehicles.
Vodafone

Learn how GumGum’s precisely targeted conquesting campaign increased purchase intent and brand awareness for Sprint.
Go Rving

Find out how GumGum’s contextually relevant advertising helped Go RVing shift its performance into overdrive.
Johnsonville sausages

Learn how GumGum drove strong sales lift for Johnsonville Sausage by leveraging NLP and computer vision technologies.
AdCouncil

Learn how GumGum’s exclusive In-Video format drove awareness for a social cause.
Jeep

See how GumGum drove awareness for the new Jeep Compass launch vehicle among winter sports enthusiasts in Japan.
Pocari

Learn about how GumGum drove awareness for Pocari Sweat in Japan and facilitated 420 unique web users to sign up for the tool.
B&Q

Find out how GumGum's color matching technology drove awareness & purchase intent for Valspar's product.
Garmin

This campaign illustrates how Garmin was able to achieve high engagement rates with precise targeting and creative ad formats.
Ripple

Learn how a pea-based milk brand leveraged GumGum’s technology to run a high-performing campaign to drive awareness.
Bose

Learn how Bose utilized GumGum’s capabilities to generate awareness around their new “Sleepbuds” product.
Figr

How GumGum’s contextual targeting technology drove site traffic for Canada’s high-quality Cannabis brand, FIGR.
Pacifica

How Pacifica leveraged GumGum's cookieless targeting technology, Verity™, to reach beauty enthusiasts while driving buzz for a new product

Blind case studies

Here's a sample of more case studies across a variety of verticals.

Learn how GumGum drove incremental foot traffic to a hotel location more efficiently than other performance marketing channels.
Learn how GumGum drove incremental foot traffic to a hotel location more efficiently than other performance marketing channels.
Learn how GumGum delivered 2 million in-store visits and a 103x ROAS for a national U.S. retailer.
Learn how GumGum delivered 2 million in-store visits and a 103x ROAS for a national U.S. retailer.
Learn how GumGum drove ROAS by applying Computer Vision for a major CPG brand.
Learn how GumGum drove ROAS by applying Computer Vision for a major CPG brand.
Wireless carrier case study
Learn how GumGum’s contextually relevant ads empowered a major wireless carrier to stand out in a crowded market.
Auto case study
Find out how GumGum achieved a high percentage of lower funnel cost per actions for a luxury auto brand using our proprietary tech.
GG Standard Ads - Travel
Learn how GumGum’s standard ads generated brand awareness and consideration for people who were planning their next getaways.
DAN GumGum's Verity™ Verity has been ranked the #1 contextual intelligence platform View study
DAN guide
Forrester Study finds GumGum’s contextual targeting delivers 279% ROAS View study
Forrester guide
Spark Neuro SPARK Neuro explores consumers’ neural and emotional reactions to contextual advertising within online media. View Study
Spark Neuro guide