Introducing

Contextual Pioneers

A GumGum Video Series

Contextual Pioneers tells the stories of trailblazing brands and agency executives who are leading the way into a contextual future. With a cookie-less future upon us, progressive marketers have made contextual advertising a critical element of their media strategy.The short video clips will focus on their experiences and highlight GumGum's integral role in the contextual movement.

The time for contextual is now.

VIEW ALL VIDEOS

Branded case studies

See how we partner with our clients to deliver beautiful, contextually relevant campaigns that drive results.

GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal, with third-party analysis as proof of the (contextual) pudding

MINI approached Wavemaker and GumGum for a standout campaign, to boost brand awareness and consideration of the car.

GumGum and Wavemaker rev up interest in BMW's new hybrid electric vehicles.

Learn how GumGum’s precisely targeted conquesting campaign increased purchase intent and brand awareness for Sprint.

Find out how GumGum’s contextually relevant advertising helped Go RVing shift its performance into overdrive.

Learn how GumGum drove strong sales lift for Johnsonville Sausage by leveraging NLP and computer vision technologies.

Learn how GumGum’s exclusive In-Video format drove awareness for a social cause.

See how GumGum drove awareness for the new Jeep Compass launch vehicle among winter sports enthusiasts in Japan.

Learn about how GumGum drove awareness for Pocari Sweat in Japan and facilitated 420 unique web users to sign up for the tool.

Find out how GumGum's color matching technology drove awareness & purchase intent for Valspar's product.

This campaign illustrates how Garmin was able to achieve high engagement rates with precise targeting and creative ad formats.

Learn how a pea-based milk brand leveraged GumGum’s technology to run a high-performing campaign to drive awareness.

Learn how Bose utilized GumGum’s capabilities to generate awareness around their new “Sleepbuds” product.

How GumGum’s contextual targeting technology drove site traffic for Canada’s high-quality Cannabis brand, FIGR.

How Pacifica leveraged GumGum's cookieless targeting technology, Verity™, to reach beauty enthusiasts while driving buzz for a new product

Blind case studies

Here's a sample of more case studies across a variety of verticals.

Learn how GumGum drove incremental foot traffic to a hotel location more efficiently than other performance marketing channels.

Learn how GumGum delivered 2 million in-store visits and a 103x ROAS for a national U.S. retailer.

Learn how GumGum drove ROAS by applying Computer Vision for a major CPG brand.

Wireless carrier case study — Learn how GumGum’s contextually relevant ads empowered a major wireless carrier to stand out in a crowded market.

Auto case study — Find out how GumGum achieved a high percentage of lower funnel cost per actions for a luxury auto brand using our proprietary tech.

GG Standard Ads - Travel — Learn how GumGum’s standard ads generated brand awareness and consideration for people who were planning their next getaways.

GumGum's Verity™ Verity has been ranked the #1 contextual intelligence platform View study

Study finds GumGum’s contextual targeting delivers 279% ROAS View study

SPARK Neuro explores consumers’ neural and emotional reactions to contextual advertising within online media. View Study