A Connected TV (CTV) is any television device that is used to stream video content over the internet, such as television shows and movies. Ads placed within this content are termed “CTV Advertising.”
CTV has rapidly become a powerhouse platform to reach audiences. 98% of U.S. households own a CTV device and 66% of advertisers increased their CTV budgets last year. By 2027, CTV ad spend will reach a whopping $42.5 billion.
Now is the time to build and execute successful CTV campaigns to accelerate your KPIs and achieve growth for your business.
There are currently 230 million connected TV users which translates to 2 out of every 3 people in the U.S. is a user, and this number will continue to rise in the coming years.
GumGum’s CTV solutions allow you to reach CTV/OTT audiences as an extension of your current campaign allowing for seamless activation and extended reach.
Through Verity™, GumGum’s proprietary and accredited contextual intelligence platform, our CTV solutions run your ads in contextually relevant environments by understanding the context.
Feel confident in running your campaigns in brand safe and suitable CTV inventory. Verity™ analyzes at the content-level, which helps ensure contextual accuracy and suitability for targeting.
Leverage Verity™ to access video-level transparency in connected TV & online video for contextual targeting & brand suitability.
Get more accuracy and less wasted impressions by targeting at the video-level and greater scale across premium environments all while ensuring suitability & safety for your brand.
Watch GumGum's free video series to find the top tips for audience targeting, as well as learn how to ensure brand safety and pick the right CTV partner to meet and exceed your business goals.