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Phil Schraeder is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies. As Chief Executive Officer, Schraeder is responsible for GumGum’s success in revolutionizing the digital media and sports marketing industries. He is a regular contributor to Adweek, AdExchanger and Fortune and a 2017 Los Angeles Business Journal’s CFO of the Year award honoree.
Schraeder, who joined GumGum in 2011, served previously as the company’s President, Chief Operating Officer, and Chief Financial Officer. In those roles, he developed the management, revenue, planning, accounting, controls and human resources infrastructures that fomented the company’s rapid expansion and growth. Prior to joining GumGum, Schraeder was VP of Finance for Verifi, a full-service provider of global electronic payment and risk management solutions. He has also worked in accounting and finance roles at the 3D technology licensing firm RealD, the film studio New Regency Entertainment and the accounting leader KPMG. Schraeder is an advocate for LGBTQ equality and lives by the mantra, "Don't spend time with anyone or anywhere you can't be your authentic self."
Ken Weiner leads the engineering and product teams behind the industry’s top contextual platform for marketers and rights holders. An active member of the ad tech community, he holds an IAB Tech Lab board seat, is a member of the OpenRTB Working Group, and leads the LA AdTech Meetup for regional tech engineers and product managers. Weiner is also a frequent conference speaker and guest columnist for VentureBeat and Forbes. In 2015, he was named LA Business Journal’s CTO of the Year, and, in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.
Before coming to GumGum, Weiner was the Director of Engineering at the lead-generation platform LowerMyBills.com, acquired by Experian in 2005. He has also worked as an open-source software consultant, a project manager and an instructor at Interactive Business Solutions, acquired by Unicon Inc. in 2003. Weiner received a B.S. from UCLA and currently lives in Los Angeles. Away from the office, he enjoys mountain biking, hiking, California native plants, jazz music and playing the saxophone.
Patrick Gildea is the Chief Financial Officer for GumGum, leading the finance, accounting and legal departments. Patrick’s hands-on leadership style has allowed him to build high-performing teams to support scalable operations aligned with the vision of the business. Over the past decade, Patrick has led finance, HR, legal, strategy, corporate and business development departments that span from the start-up phase to high-growth global public companies with multiple successful strategic exits.
Prior to GumGum, Patrick help lead Joybird.com to a successful exit with La-Z-boy, served as the CFO of Gracenote, where he was instrumental in both its growth to a $250 million business that operated 5 divisions with more than 2,000 employees in 20 offices around the globe and in its sale to Nielsen Media in 2017. Patrick also served as the first CFO of M-GO, scaling the business and ultimately selling it to NBCUniversal to become FandangoNow.com.
Earlier in his career, Patrick was the Group Vice President of Corporate Strategy and Development at Blackhawk Network (NASDAQ:HAWK), ran corporate development at IC Media, where he helped raise three rounds of venture capital and sold the business to Citibank Private Equity. Patrick began his career as a CPA at Arthur Andersen, after graduating with a degree in Japanese from Sophia University and a B.S. in Accounting from the University of Southern California.
As Head of People Operations, Kelly Battelle is responsible for hiring, developing and engaging the industry’s best talent and for creating a positive, collaborative work environment where GumGum’s thinkers and doers can thrive. With more than 20 years of human resources experience, Battelle is a highly skilled communicator who takes pride in her ability to develop cross-departmental strategies that push our business forward and keep our team members engaged and thriving.
Battelle comes to GumGum from media giant The Walt Disney Company, where she served in the capacity of HR Business Partner. Throughout her career, she has served in a variety of other HR management and leadership capacities at a variety of small- and mid-sized technology and digital companies, including Razorfish and RealNetworks. She is an advisor on the People Tech Partners LA Chapter and holds a BA in Sociology from Washington State University and a Certificate in Coaching from The Coach Institute. When she’s not making GumGum a great place to work, she enjoys spending time at her family cabin in Big Bear with her husband, Tony, her daughters, Emily and Elise, and her kitty, Riley.
As GumGum’s global CMO, Erin McCallion is responsible for architecting GumGum’s narrative and bolstering its global brand presence while scaling the corporate communications, product marketing and lead generation teams to support GumGum’s growth. With 20+ years of experience in marketing, Erin thrives in high-performance organizations and leads organizations through a transformation to a customer-centric, goal driven approach across all GTM initiatives that results in positive customer lifetime value and success.
Prior to GumGum, Erin served in leadership roles at Outbrain, a recommendation technology platform; Mediaocean, an adtech company in the Vista Equity portfolio; and INVISION, a cross-media ad technology company. In those roles, she built and scaled teams to support each respective company's next stage of growth. In her most recent role at Outbrain, she oversaw the successful execution of their IPO. Prior to adtech, McCallion spent almost a decade running marketing teams in the publishing industry at The Deal and TheStreet. McCallion is an avid tennis fan, a proud mom of 2 children and a lifelong New Yorker.
Michelle Hulst is President at GumGum where she leads their global advertising business and drives the worldwide adoption of GumGum’s platform for the future of digital advertising, The Mindset Platform™.Â
Prior to joining GumGum, Michelle was Chief Data Officer and, previously, Chief Operating Officer, at The Trade Desk, where she launched industry-leading initiatives such as retail media and Unified ID 2.0. She oversaw all aspects of The Trade Desk’s data business and global operations, including client services, commercial enablement, technical account management, and rapid geographic expansion.Â
Before she joined The Trade Desk, Hulst was Group Vice President of Marketing & Strategic Partnerships at Oracle Data Cloud (now Oracle Advertising Cloud), a global business unit within Oracle. Michelle led the strategic partnerships, business development, culture, and marketing organizations, including the teams responsible for sourcing and managing data and platform partnerships.Â
Prior to it being acquired by Oracle, Hulst was at Datalogix, where she was Senior Vice President of Strategic Partnerships and Business Development. Michelle led the global deal team’s execution of pivotal partnerships, which were instrumental in transforming the business from an offline, direct-mail company to a data-driven digital innovator. She was a founding member of the executive team responsible for growing Datalogix to one of the largest data companies in digital advertising, leading to the sale of Datalogix to Oracle.Â
Hulst holds a Bachelor of Arts degree from the University of Michigan and a Master of Business Administration from Northwestern’s Kellogg School of Management. She serves on the Board of Directors of the Bank of Hawaii and lives in the San Francisco Bay Area with her husband and three children.
Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioural planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum five years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in the space.
Vaibhav Puranik leads GumGum’s world-class engineering team, a position that has empowered him to play a key role in shaping our big data and natural language processing platforms. Puranik is also responsible for maintaining GumGum’s entire server infrastructure, which includes thousands of servers located in AWS data centers all over the world.
Prior to joining GumGum in 2008, Puranik served as Principal Engineer at LowerMyBills.com. A frequent speaker at Los Angeles technology meetups, Puranik began his career with NASA’s Johnson Space Center and holds a Master’s degree in Computer Science from the University of Houston Clear-Lake. He currently resides in Los Angeles, where he spends his free time reading on a range of different subjects.
Adam Schenkel is the EVP, Global Platform Strategy and Operations for GumGum. He is responsible for DSP Partnerships and Operations for Media and Data, Publisher Development and Supply, Business Intelligence, global strategic initiatives, leading GumGum’s position in Open Market trading, Supply Path Optimization Strategy, and marketplace quality. The EVP, in coordination and direction from the CEO, is responsible for strategic initiatives within the organization ranging from M&A activities and platform and operations integration of new companies to overall business operations and helping to implement company strategy.
Prior to being EVP of Global Platform Strategy and Operations, Adam was GumGum’s Senior Vice President of Global Commercial Development and was responsible for programmatic advertising, international markets, and business development at GumGum. He has been with GumGum since 2013, where he founded its Programmatic Department and developed the first custom in-image programmatic offering to be transacted at scale through real-time bidding. He has been a member of IAB’s Programmatic Council since 2014.
Prior to GumGum, Adam worked on reality television and celebrity licensing and endorsement deals at United Talent Agency. He holds a degree from Arizona State University’s W. P. Carey School of Business undergraduate program and currently lives in Calabasas, California. An avid sports fan, Adam enjoys playing golf and traveling with his wife, Kim, when he is not working.
Rob Hall currently serves as both Playground xyz’s CEO and Head of Attention Intelligence for GumGum. GumGum acquired Playground xyz in December of 2021 and is in the process of integrating the two companies and technologies.
Having spent many years in the advertising industry, Rob saw an opportunity to bring the art and science of effective brand building together and founded Playground xyz in Sydney in 2015. 6 years later the business has 80+ employees, offices all around the world and is the leader in attention based advertising solutions.
Rob is passionate about consumer behaviour and psychology, advertising technology and, of course, the quest to earn precious attention for brands. Rob graduated from the University of New England (AU) with a Bachelor’s degree in Commerce.
Lisa Berry is General Counsel for GumGum and is responsible for all legal matters, including commercial contracts, corporate governance, securities regulation and compliance, insurance and risk management initiatives, intellectual property, data privacy, and employment law matters.
She comes to us from Docker and brings over 30 years of experience in high technology companies across multiple industries ranging from start-up companies to publicly traded global companies and has held leadership positions in such companies as Tellme Networks, Juniper Networks, KLA-Tencor and Ticketfly.
She has a B.B.A in Accounting and a J.D. from the University of Miami and an LLM in Taxation from the University of Florida.
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. We are backed by some of the smartest investors.
Phil Schraeder is an executive and recognized thought leader in digital advertising and contextual technologies…who loves fashion and EDM music. As Chief Executive Officer of GumGum, the leading contextual intelligence company, Phil Schraeder believes that we don’t need to know who people are in order to deliver relevant, engaging and effective digital advertising. As the CEO, he is responsible for GumGum’s success in leading the industry in privacy-first, contextual intelligence technologies based on a consumer’s mindset, and not their personal data. Phil is passionate about making advertising experiences better for consumers by ushering the industry into mindset-first, privacy-forward solutions in an exciting and fast-moving digital ecosystem.Â
Schraeder, who joined GumGum in 2011, served previously as the company’s President, Chief Operating Officer, and Chief Financial Officer. In those roles, he developed the management, revenue, planning, accounting, controls and human resources infrastructures that supported the company’s rapid expansion and growth. Prior to joining GumGum, Schraeder wore a variety of finance and accounting based hats at companies like Verifi, RealD, New Regency Entertainment, and KPMG.Â
Phil regularly contributes to outlets like Advertising Week, Entrepreneur, and AdExchanger, and frequently speaks at engagements and industry events such as Cannes, AdExchanger Industry Preview, the IAB and the 4A’s. In 2022, Phil was a finalist for the Ernst & Young Entrepreneur of the Year, Greater LA program.Â
Schraeder is a fierce advocate for LGBTQIA+ equality and lives by the mantra, "Don't spend time with anyone or anywhere you can't be your authentic self."
Mark Suster is a Managing Partner at Upfront Ventures, where he has led investments including Bird, Density, Invoca, Projector, Solve and Maker Studios (acquired by Disney in 2015.) Mark joined Upfront in 2007 after having previously worked with the firm for nearly 8 years as a two-time entrepreneur. Before joining Upfront, Mark was Vice President, Product Management at Salesforce.com following its acquisition of Koral, where Mark was Founder and CEO. Prior to Koral, Mark was Founder and CEO of BuildOnline, a European SaaS company that was acquired by SWORD Group. Earlier in his career, Mark spent nearly 10 years working for Accenture in Europe, Japan and the U.S.
Mark received a BA in Economics from the University of California, San Diego, and an MBA from the University of Chicago.
David is an operating partner at NewView Capital. He has started and scaled businesses across stages and industries. He holds deep product and strategy expertise, with more than 20 years of experience at hyper-growth companies and Fortune 100 organizations. Prior to joining NewView Capital, he served as the Chief Product Officer at SigFig, American Express Consumer Group, BOKU and AT&T Interactive. He also held product management, strategy and marketing roles at Tellme (acquired by MSFT) and PayPal, and co-founded a private school in Los Angeles.
David holds a BS in Managerial Economics from University of California, Davis.
Melissa Daniels is a Managing Director of Morgan Stanley and Morgan Stanley Expansion Capital, Morgan Stanley’s growth-focused private investment fund targeting equity and credit investments into privately-held businesses. Previously, Melissa served as Co-Head and Managing Member of Morgan Stanley Venture Partners. She has been at the firm for over 20 years. Melissa’s investment experience includes software, technology as well as healthcare. Prior to joining Morgan Stanley, Melissa held operational and management roles in private companies, and also served as staff on a subcommittee of the US House of Representatives.
Melissa earned a BA in Economics from the University of North Carolina at Chapel Hill and earned her MBA from the University of California at Berkeley.
With a reputation built on transforming businesses, creative innovation and driving people culture, Lisa’s storied career has taken her from banking to Barbie, movies to music, Transformers to tech. While getting her Masters Degree in International Finance at Thunderbird, Lisa took a marketing class and became passionate about what drives consumers, switching her focus and leading her to become, at that time, the youngest marketing manager at Mattel, overseeing the Barbie brand internationally. Parlaying her global marketing expertise, Lisa moved first to 20th Century as SVP Marketing International Fox Home Entertainment and then was promoted to EVP of the Global Partnerships Team, where her accolades included leading The Simpsons Movie's acclaimed marketing campaign, which won Ad Age's Creativity Award and Promotion of the Decade for its transformation of 7-Eleven locations around the country into Simpsons-branded Kwik-E-Marts. Lisa combined her background in toys and entertainment to help Hasbro bring its stable of intellectual properties to film and television with the launch of Hasbro Studios. When Yahoo came calling, Lisa joined the leadership team as SVP of Platforms and Partnerships. Among many firsts, Lisa launched Live 365, a first-of-its-kind live streaming partnership with Live Nation that inspired them to tap Lisa to lead Strategic Partnerships for the CEO which then transitioned into the CMO, Live Nation Concerts role.
As a consultant, Lisa’s clients have included Microsoft Store, Illumination Animation,The AllBright, Exploding Kittens and CAMEO. She is also on the boards of GumGum (an ad tech platform) and Bryn Pharma (an alternate to the EPI pen).
Jason is a private equity investment professional focused on sourcing, underwriting diligence, post-close strategy and operations, acquisitions, capitalization and liquidity matters for high growth businesses. His specialization is helping scale enterprise software companies with greater than $10mm of revenue.
