Video That's Perfectly
Placed to Resonate
Connecting brands with engaged audiences, delivering measurable impact and unmatched relevance, without personal data.
The Power of Video
Your brand’s video is one of your most valuable assets, and when it’s seen by the right people at the right time, it solves inefficient targeting concerns and connects with consumers in the moment.
of consumers like when video ads are related to the content they're watching.
The Power of Video
Your brand’s video is one of your most valuable assets, and when it’s seen by the right people at the right time, it solves inefficient targeting concerns and connects with consumers in the moment.
of consumers like when video ads are related to the content they're watching.
Instream & Outstream OLV Flexibility
Ensure your video reaches your audience wherever they are with GumGum Instream and Outstream.
Flexible, Scalable, & Measurable
Complete flexibility with activation, scale, and performance tracking.
Activate via managed service or programmatic.
Flexible pricing: Whether it's high-impact or industry-standards, maximize your investment with competitive CPMs.
Track completion rates, CTR, interactions, and contextual insights.
Access top-tier publishers for premium placement.
Contextual Advantage with The Mindset Graph™
The Mindset Graph™ is GumGum’s AI-powered data engine that delivers real-time signals to maximize target reach, enhance relevance, and boost advertising effectiveness.
By mapping billions of data points, we make every impression count by fostering authentic audience connections in the right mindset and eliminating wasted impression.
Your Video, Maximized
Discover hidden audience contexts, unlock new category entry points, and target audiences where your competitors are—or aren’t.
Boost your video's reach and precision exactly when it matters most.
Engage Audience Across:
Higher Engagement. More Intent. Better Results.
A MAGNA study confirms that GumGum Contextual Video ads are 2.3x more memorable than traditional video placements.
Kärcher, a global leader in cleaning technology, achieved improved lift and VCR with GumGum Contextual Video.
87% Avg VCR for :15s and :30s pre-roll video.
48% Lift in Purchase Intent.
13% Awareness Lift.
Global Brands Succeed with GumGum Contextual Video
Ready to Make Your
Video the Hero?
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FAQs
Online video (OLV) advertising is a digital marketing strategy that uses video ads to reach audiences online. By delivering compelling video content, brands can boost visibility and drive conversions across multiple platforms.
There are two primary types of OLV advertising:
Instream ads: These video ads play before, during, or after premium video content on websites or social platforms.
Outstream ads: These ads appear in non-video environments, such as embedded within articles or alongside images on websites and mobile apps, ensuring your message reaches audiences in various digital spaces.
OLV, CTV, and OTT are all related to online video, but they each have different use cases.
OLV is online video content that's viewed on various devices, like websites or social media.
CTV is video content that's streamed on a smart or connected TV, such as Roku.
OTT is video content that's streamed over the internet to viewers through dedicated apps and platforms, such as Hulu or Amazon Prime.
Contextual Video Advertising strategically places your video ads alongside relevant, engaging content, ensuring your message reaches audiences in the right mindset.
This advanced targeting technology aligns your video with contextually matched content, delivering several key benefits such as guaranteeing that your message builds a meaningful audience connection, solving inefficient targeting and wasted impressions, and providing brand suitability and safety.
The Main Categories of OLV Advertising
Instream Ads: These videos play at key moments—before, during, or after premium video content—on websites and social platforms, ensuring high engagement.
Outstream Ads: Designed for non-video spaces, these ads appear within articles or next to images on websites and mobile apps, allowing brands to connect with audiences in diverse digital environments.
Yes, publishers can monetize their websites with outstream video ads!
Outstream ads are non-intrusive as they’re embedded into the page or app the audience is viewing, so consumers are more likely to be engaged.
The versatile nature of outstream ad placements allows publishers to place ads in more places on their websites, increasing scale and revenue.