Leverage GumGum Contextual, our contextual intelligence platform, that is accredited by the MRC for content-level analysis across CTV, desktop and mobile web environments for contextual targeting, brand safety and suitability.
Place beautiful ads where your consumers are most likely to see them - In images, videos and other highly visible placements. All formats are designed to enhance the user experience and are CBA compliant.
GumGum Contextual is the only contextual intelligence solution to analyze video, audio, imagery and text to ensure true contextual relevance and brand safety on any screen*.
Our proven contextual technology places your advertising in relevant, premium environments while preserving brand safety and campaign reach. Our contextual solution includes Keywords, Categories, Threats/Page Safety and Sentiment.
GumGum Contextual's technology scans digital content to determine where to effectively place ads online. It relies on context, instead of third-party data that tracks consumer behavior through cookies. This protects consumers and ensures that all our contextually-driven campaigns abide by changing privacy regulations and guarantee brand safety.
*To analyze videos, we must have access to the video URL. Thus, if the publisher isn’t able to provide us with this access, we’ll only be able to process the text and images on a webpage.
To prove the power of GumGum's contextual intelligence, we put it through independent, third-party testing across many variables including viewability, memory recall, cost effectiveness and consumer attention.
Connect your brand to trusted and quality publishers in every category.
