A comparison of contextual intelligence vendors and behavioral targeting. Digital advertising has evolved over the past decade to rely on targeting users programmatically based on previous browsing activity. We partnered with Dentsu Aegis Network to run a rigorous experimental design with four live campaigns in order to better understand the overall effectiveness of Contextual Intelligence targeting and to benchmark four of the top Contextual Intelligence vendors.
Verity™, GumGum's contextual advertising engine is the powerhouse behind our high-performing, future-proof targeting solutions. Learn all about it here.
Context + Creative: The Special Sauce of Digital Advertising
Contextual Intelligence is a hot topic right now — especially as third-party cookies and identifiers continue to decline in usage and popularity. But what is truly needed for contextual intelligence to be effective in targeting audiences online and helping brands reach their revenue targets?
Scan images and text to find what’s relevant or what’s dangerous before an ad is delivered.