Intrinsic in-game advertising is a non-intrusive ad format that seamlessly blends into the game without interrupting gameplay.
Intrinsic in-game ads feel natural to the player experience, enabling brands to have an opportunity to build a relationship with consumers by sharing the ecosystem in which they’re playing.
The digital gaming space acts just like the real world. Similar to the investments being made with out of home billboards, intrinsic in-game advertising is expanding due to the growth in gamers worldwide.
With advertisers spending the least amount of money on in-game advertising, gain market share of gamers by being a first adopter.
Most gamers have a positive reaction to seeing relevant and relatable brands advertised via non-disruptive intrinsic in-game ads.
Leverage the 3 billion strong (and growing) gaming audience to target new audiences and expand your reach.
Gaming is a brand safe environment by nature and each game in Frameplay’s network is hand selected by the business development team.
Intrinsic In-Game ads give brands access to a growing and diverse audience across mobile and desktop.
Get a Foundational Understanding of In-Game Advertising: Reaching Your Audience, Different Ad Types with this Free Video Series
The in-game advertising market is expected to grow at a compound annual growth rate of 16% between 2021 and 2025.
The smartphone / tablet sub-segment is expected to grow with the fastest CAGR of 11.9% from 2022 - 2030.
Johnsonville leveraged GumGum’s new intrinsic in-game solution to test effectiveness of its ads in a gaming environment.
The campaign used a customized targeting tactic to successfully expand reach and drive awareness across a wide network of games.
The GumGum team makes it easy to activate your in-game ad campaigns with these simple steps: