GumGum's Full Product Suite and Contextual Offerings
GumGum's Contextual Intelligence Platform
Enriched with Brand Safety in Every Impression
Resources and Support to Amplify Media Strategies
Resources and Support to Unlock Targetable Inventory
Media Partnerships and Product Integrations
See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
Articles, Culture and Events from GumGum
Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising
Client Campaign Recaps and Success Stories
Agency Conferences, Leadership Panels and Talk Series
GumGum's Client Video Series and Interviews
All the Latest from GumGum's Tech Team
All the Latest about Life at GumGum
GumGum's Coalition for Diversity, Equity and Inclusion
The Vision, Mission and History of GumGum
What GumGum Stands for and Believes In
Meet GumGum's Executive Team
Lead the Industry with Us. Join our Global Team
GumGum in the News and Media
Explore the Engineering Team's Programs, News and Research
Explore the Culture Team's Initatives, Events and Programs
GumGum's Work to Support Our Communities
We're Hiring!  Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions.
In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.
How can brand marketers avoid displaying their ads amongst climate change denial content? A comprehensive brand safety strategy is vital to companies looking to advertise responsibly.
Lane Schechter, Senior Product Manager at GumGum sat down with top industry leaders for a discussion on brand safety and data protection for the next generation of digital ads.
We review the past 25 years of brand safety beginning with the first online banner ad through to the modern use of artificial intelligence to protect brands.
Blocklisting terms and words related to what some consider sensitive topics can be ethically wrong: it also cuts brands off from a treasure trove of meaningful and original content.
Technology exists to protect brands from having their image associated with questionable content on the web. So why are some still using outdated brand-safety verification methods?
