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Brand Safety

Blog Posts

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Brand Safety

Driving a Sustainable Future in AdTech: A Deeper Look at GumGum’s Carbon Benchmarking

At GumGum, sustainability is one of our global social impact pillars, and we’re proud to partner with Cedara to measure, reduce, and report carbon emissions from our advertising campaigns.

By
GumGum Team
Apr 23, 2025
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Brand Safety

GumGum, Inc. Now 100% Made-for-Advertising (MFA) Free

Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last year’s industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori

By
GumGum Team
Mar 7, 2024
Brand Safety

The Complete Guide to Brand Safety

In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.

By
Tahoora Palla
Sep 22, 2022
Brand Safety

How to Ensure Brand Safety Around Climate Change

How can brand marketers avoid displaying their ads amongst climate change denial content? A comprehensive brand safety strategy is vital to companies looking to advertise responsibly.

By
GumGum Team
Nov 16, 2021
Brand Safety

IAB Tech Lab Summit: Why We Must Build Brand Safe Channels

Lane Schechter, Senior Product Manager at GumGum sat down with top industry leaders for a discussion on brand safety and data protection for the next generation of digital ads.

By
GumGum Team
Oct 25, 2021
Brand Safety

Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content

Blocklisting terms and words related to what some consider sensitive topics can be ethically wrong: it also cuts brands off from a treasure trove of meaningful and original content.

By
GumGum Team
Aug 17, 2020
Brand Safety

The Evolution of Brand Safety

We review the past 25 years of brand safety beginning with the first online banner ad through to the modern use of artificial intelligence to protect brands.

By
GumGum Team
Aug 17, 2020
Brand Safety

Why Are Brands Still Suffering from Embarrassing Brand Safety Gaffes

Technology exists to protect brands from having their image associated with questionable content on the web. So why are some still using outdated brand-safety verification methods?

By
GumGum Team
Sep 27, 2017
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