GumGum Ranked Most Accurate Contextual Vendor In Dentsu ResearchView
This high-impact and visually engaging unit increases the brand’s
message visibility through an expanded real estate opportunity. It is fixed at the
bottom of the user’s screen and will expand as the user swipes up (on mobile) or
hovers (on desktop).
Placed at the bottom of an image that expands over the full image
with a rich media take over when initiated by the user. The image takeover can
either be triggered by rollover on a desktop device, or by a click on a
This format captures user attention by transforming relevant
images on the page into an animated ad experience. Once ended, the takeover
collapses into an In-Image unit to allow users to re-engage with content and drive
High-impact, mobile format that frames device screens, and then
collapses into an In-Screen experience that remains fixed at the bottom of the
screen as users scroll through relevant content.
Non-intrusive, user-friendly ad solution that frames relevant
images within content without compromising the user experience. The unit freezes on
the page once the animation ends, allowing for greater brand awareness and user
The In-screen unit is consistent and memorable -- it remains in
view at the bottom of the screen as users scroll through relevant content on the
Fully loaded ad solution that is placed within relevant images of
the content on a page, where users are focusing most of their attention.
Leverage GumGum’s computer vision and contextual intelligence
while delivering your standard display ads to instantly maximize cost efficiency and
significantly increase the reach of any campaign.
Leverage standard creative assets to run in GumGum’s custom
In-Image and In-Screen placements that outperform standard IAB creative ads.
Merging high impact display with video amplifies the video’s
messaging within the webpage, allowing for greater scale and high viewability. An
autoplay video will load surrounded by impactful creative elements that allow for a
larger video player and creative upon user interaction in a seamless manner.
Transform relevant images on the page into high-impact videos
with user-initiated sound over premium, non-pre roll inventory. The video then
resolves into an In-Image ad unit to further engage users.
This out-stream video ad unit automatically plays at the bottom
of a screen, with user-initiated sound and banner. It is best to drive engagement to
either a full unit click out to a custom video lightbox, or a banner clickout to an
advertiser’s chosen landing page.
Leverage GumGum’s proprietary technology, Verity™ to deliver your
pre-roll assets across relevant and premium content only.
Engage audiences through accessing untapped video inventory
with this high impact and powerful overlay as it vividly animates across the
entirety of the bottom of a video. Drive maximum brand awareness and ad recall - all
within a contextually relevant and safe environment.
Gain access to unique and untapped video inventory at scale
with this engaging overlay, animated but fixed within any corner of the video.
The animation on scroll is user initiated, continued upon scroll
and it can be added to any of our In-Screen units. This functionality works best for
showcasing multiple products/offers and to drive higher user engagement.
When elements are scratched off, additional elements will be
revealed beneath. This functionality works great to promote coupons and games!
Elements can be clicked through to discover new elements beneath.
Interactivity can be added to either a unit's collapsed state or a unit’s expanded
state on click. It works best when showcasing multiple offers.
Reveal more or rotate different elements within a unit when you
swipe through products/offers. This function can host up to 5 different elements and
it is recommended to feature multiple products.
This functionality gives a whole new interactive experience to
the user where they can see and engage with 360° views of your video or image. This
functionality has been really successful across Auto, Home, Retail, and Travel.
The map functionality will open up to a lightbox with a
searchable map or work within the banner, allowing the user to locate a store
nearby. Recommended for regional campaigns across Retail and Home improvement when
location can be needed.
Create excitement and buzz for product launch or a store opening
with this functionality. It can be added to any GumGum unit!
Pair brand messages with photo content. Ads don’t load
until content is on screen, accelerating load times.
Less disruptive than preroll, these ads animate over video
content before disappearing.