Our Ad Products
Display
Our Display solutions offer a combination of High impact and turn-key formats that align with your brand's goals.
This high-impact and visually engaging unit increases the brand’s message visibility through an expanded real estate opportunity. It is fixed at the bottom of the user’s screen and will expand as the user swipes up (on mobile) or hovers (on desktop).
Placed at the bottom of an image that expands over the full image with a rich media take over when initiated by the user. The image takeover can either be triggered by rollover on a desktop device, or by a click on a mobile/tablet device.
This format captures user attention by transforming relevant images on the page into an animated ad experience. Once ended, the takeover collapses into an In-Image unit to allow users to re-engage with content and drive click-through.
High-impact, mobile format that frames device screens, and then collapses into an In-Screen experience that remains fixed at the bottom of the screen as users scroll through relevant content.
Non-intrusive, user-friendly ad solution that frames relevant images within content without compromising the user experience. The unit freezes on the page once the animation ends, allowing for greater brand awareness and user engagement.
The In-screen unit is consistent and memorable -- it remains in view at the bottom of the screen as users scroll through relevant content on the screen.
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
Leverage GumGum’s computer vision and contextual intelligence while delivering your standard display ads to instantly maximize cost efficiency and significantly increase the reach of any campaign.
Leverage standard creative assets to run in GumGum’s custom In-Image and In-Screen placements that outperform standard IAB creative ads.
Video
A combination of out-stream and pre-roll to engage every audience at scale.
Merging high impact display with video amplifies the video’s messaging within the webpage, allowing for greater scale and high viewability. An autoplay video will load surrounded by impactful creative elements that allow for a larger video player and creative upon user interaction in a seamless manner.
Transform relevant images on the page into high-impact videos with user-initiated sound over premium, non-pre roll inventory. The video then resolves into an In-Image ad unit to further engage users.
This out-stream video ad unit automatically plays at the bottom of a screen, with user-initiated sound and banner. It is best to drive engagement to either a full unit click out to a custom video lightbox, or a banner clickout to an advertiser’s chosen landing page.
Leverage GumGum’s proprietary technology, Verity™ to deliver your pre-roll assets across relevant and premium content only.
Engage audiences through accessing untapped video inventory with this high impact and powerful overlay as it vividly animates across the entirety of the bottom of a video. Drive maximum brand awareness and ad recall - all within a contextually relevant and safe environment.
Gain access to unique and untapped video inventory at scale with this engaging overlay, animated but fixed within any corner of the video.
Interactive
Incorporate GumGum's interactive functions to any of our core units when looking to achieve additional engagement.
The animation on scroll is user initiated, continued upon scroll and it can be added to any of our In-Screen units. This functionality works best for showcasing multiple products/offers and to drive higher user engagement.
When elements are scratched off, additional elements will be revealed beneath. This functionality works great to promote coupons and games!
Elements can be clicked through to discover new elements beneath. Interactivity can be added to either a unit's collapsed state or a unit’s expanded state on click. It works best when showcasing multiple offers.
Reveal more or rotate different elements within a unit when you swipe through products/offers. This function can host up to 5 different elements and it is recommended to feature multiple products.
This functionality gives a whole new interactive experience to the user where they can see and engage with 360° views of your video or image. This functionality has been really successful across Auto, Home, Retail, and Travel.
The map functionality will open up to a lightbox with a searchable map or work within the banner, allowing the user to locate a store nearby. Recommended for regional campaigns across Retail and Home improvement when location can be needed.
Create excitement and buzz for product launch or a store opening with this functionality. It can be added to any GumGum unit!
Custom tech
Leverage GumGum's intelligence technology to create unique campaigns that are memorable and engaging.
Pair brand messages with photo content. Ads don’t load until content is on screen, accelerating load times.
GumGum's computer vision technology can identify the dominant color in an image which can be used to dynamically serve the creative that matches. Home improvement and beauty brands have seen incredible results when leveraging this technology.
Social
Amplify your social stories and posts on GumGum’s premium inventory
Easily repurpose your favorite Instagram or Facebook stories to create stunning experiences on more than hundreds of premium publishers.
Grab your favorite Instagram or Facebook posts to make an impact on GumGum’s platform.