Captivate Your Audience with Data-Driven Creative

By leveraging data-driven insights, marketers can develop more effective, targeted, and engaging advertisements that truly resonate with their audiences. With GumGum’s Mindset Graph, we help our clients identify the content that best aligns with their brand and message, enabling them to design creative campaigns that effectively engage their consumers.

With over 15 years of expertise in creative best practices, we help you design ad creatives that resonate with your audience and drive desired results. Our innovative Creative Attention Tracker (CAT) tool enables us to measure and analyze the impact of your creative on key performance metrics such as attention time, engagement rate, and click-through rates (CTR).

CAT works by tracking user interactions with your ad creatives, allowing us to assess how different creative elements influence performance. This detailed analysis helps us optimize your ad creatives to enhance their effectiveness. By leveraging these insights, we empower your brand to strengthen its connection with your target audience and achieve better campaign outcomes.

When you partner with GumGum, you receive a comprehensive, fully managed platinum service tailored to your specific needs.

From the initial creative strategy kickoff to the development and execution of your ad creatives, our dedicated team collaborates closely with you every step of the way.

We ensure that your creative vision is brought to life with precision and effectiveness, leveraging our expertise and hands-on approach to drive optimal results for your campaigns.

The effectiveness of high impact ad units can vary based on your specific campaign objectives. However, we recommend adopting an omnichannel approach that integrates cross-device targeting, video advertising, and connected TV (CTV) to achieve optimal results.

By engaging your audience across multiple channels, your messaging is more likely to resonate and drive the desired impact. This comprehensive strategy ensures your ads appear in naturally contextual environments, connecting with consumers at the right place and time. Ultimately, this approach enhances overall campaign performance by increasing brand visibility and fostering stronger connections with your target audience.

Interactive display ads are designed to actively engage your audience by incorporating elements such as videos and gamification. These features encourage users to click, play, and interact directly with the ad, leading to higher engagement rates and more meaningful connections with your brand.

Our clients recognize the value of these innovative ad formats. In fact, 71% of GumGum’s partners have found that developing and using new, creative ad units is crucial for achieving their campaign objectives. By leveraging interactive display ads, you can capture your audience’s attention more effectively and drive superior campaign performance.

Absolutely. You are welcome to use your own Standard digital ad creatives for both mobile and desktop activation.

Additionally, you can deploy your existing Standard creative in leading DSPs while taking advantage of GumGum’s advanced contextual targeting capabilities. This ensures that the targeting used in your GumGum managed service is also applied to your pre-bid activations.