Our Contextual Ad Solutions
Display ads
Our Display ad solutions offer a combination of high-impact and turn-key formats that align with your brand's goals.
This high-impact unit increases the brand’s message visibility through an expanded real estate opportunity. It is fixed at the bottom of the screen and expands as the user interacts with it.
This engaging ad creative format drives awareness as it animates at the bottom of an image, and expands to a highly visible experience as the user interacts with it.
This format captures user attention by transforming relevant images on the page into animated ad experiences. Once ended, the takeover collapses into a banner to allow users to re-engage with it.
This high-impact animated format, frames mobile screens to then collapse into a banner that remains fixed at the bottom of the screen as users scroll through relevant content.
The In-Screen unit is consistent and memorable -- it remains in view at the bottom of the screen as users scroll through relevant content on the screen.
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
This mobile-first unit captures the user's attention as it organically appears in the right corner of a user’s mobile device among contextually relevant content.
Leverage GumGum’s contextual intelligence technology while delivering your standard display ads to instantly maximize cost efficiency and significantly increase the reach of any campaign.
Leverage standard creative assets to run on GumGum’s custom In-Image and In-Screen placements that outperform standard IAB creative ads.
Video Ads
Highly visible and engaging out-stream videos across premium publishers.
Merging high-impact display with video amplifies the video’s messaging within the webpage, allowing for greater scale and viewability. An autoplay video loads in a banner and allows the video to expand upon user interaction.
Transform relevant images on the page into high-impact videos with user-initiated sound over premium, non-pre roll inventory. The video then resolves into an In-Image ad unit to further engage users.
Interactive
Incorporate GumGum's interactive functions to any of our core units when looking to achieve additional engagement.
The animation on scroll is user initiated, continued upon scroll and it can be added to any of our In-Screen units. This functionality works best for showcasing multiple products/offers and to drive higher user engagement.
When elements are scratched off, additional elements will be revealed beneath. This functionality works great to promote coupons and games!
Elements can be clicked through to discover new elements beneath. Interactivity can be added to either a unit's collapsed state or a unit’s expanded state on click. It works best when showcasing multiple offers.
Reveal more or rotate different elements within a unit when you swipe or click through products/offers. This function can host up to five different elements and it is recommended for featuring multiple products.
This functionality gives a whole new interactive experience to the user where they can see and engage with 360° views of your video or image. This functionality has been really successful across Auto, Home, Retail, and Travel.
The map functionality will open up to a lightbox with a searchable map or work within the banner, allowing the user to locate a store nearby. Recommended for regional campaigns across Retail and Home improvement when location can be needed.
Create excitement and buzz for product launch or a store opening with this functionality. It can be added to any GumGum unit!
Custom tech
Leverage GumGum's intelligence technology to create unique campaigns that are memorable and engaging.
GumGum’s computer vision can easily detect what is within an image, allowing brands to pair their messaging with photo content. Ads don’t load until content is on screen, accelerating load times.
GumGum's computer vision technology can identify the dominant color in an image which can be used to dynamically serve the creative that matches. Home improvement and beauty brands have seen incredible results when leveraging this technology.
In-Article
This multi-frame interactive format entices users to engage as it highlights multiple messages or products and displays within the content of a contextually relevant page.
Capture user attention with this outstream video unit that drives video views within safe, contextually relevant content as it auto-plays when in view.
Social
Amplify your social message across GumGum’s premium inventory by easily repurposing your favorite Instagram of Facebook stories and posts.
Grab your favorite Instagram or Facebook stories and turn them into In-Feed Ads with a series of images or videos that seamlessly integrate within content from your mobile device.
Grab your favorite Instagram or Facebook posts and turn them into In-Feed Ads with a series of images or videos that seamlessly integrate within content from your mobile device.