Verity™’s expertise is proven to outperform other contextual vendors
In a Dentsu Aegis Network study, Verity™ was 1.7x more accurate than other contextual vendors. Verity™ also achieved a 48% lower cost per click and a 41% lower cost per viewable impression than behavioral targeting.
Verity™ identifies a full suite of contextual signals, allowing both the buy-side and the sell-side to truly define and implement brand safety and suitability.
Threat Categories and Risks
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability.
While some contextual providers have property-level accreditation, which requires the consideration of just text signals, Verity™ has content-level accreditation, which requires the consideration of all available signals including text, imagery, audio and video.
This accreditation makes GumGum the first ad tech provider to show that our content-level contextual capabilities meet the MRC’s rigorous guidelines across CTV, desktop and mobile web environments.
Verity™ aligns with both the Global Alliance for Responsible Media (GARM) and the Interactive Advertising Bureau (IAB) industry standards for content protection and classification taxonomies.
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. This makes GumGum the first to receive this accreditation for CTV, proving that Verity™ is driving forward industry standards and revolutionizing the contextual reach available in our industry.
GumGum also leverages the IAB Tech Lab's Content Taxonomy, providing the buy-side and sell-side with a consistent and standardized way to target contextually.
Connect to the Verity™ API to monetize and analyze your website.
Verity™ is provided as added-value on all Direct and Managed Programmatic campaigns.Activate Now
Implement Verity™ on programmatic campaigns at the pre-bid level in select DSPs.Activate Now
Create display or video PMPs that feature Verity™ to implement in your DSP of choice.Activate Now
The GumGum platform operates in over 19+ countries, reaching more than 1.1 billion unique consumers per month across its global network and processing more than 100 billion ad auctions per day. We work with the top agency leaders including Dentsu, IPG, Publicis, Omnicom, WPP and Havas, and partner with major DSPs to power and equip client campaigns with Verity™.
As GumGum continues to scale, we now work with 150 agency partners and 700 brands across 30,000+ publisher partner websites to amplify programmatic reach and drive success for our clients.
Verity™'s contextual expertise is available for pre-bid contextual targeting at scale, ensuring that advertisers reach users in contextually-relevant, brand-safe and brand-suitable environments.
Unlike post-bid measurement and verification solutions, Verity™, GumGum’s contextual intelligence platform, classifies the page before the impression is served, allowing for more accurate and effective cookieless targeting for advertisers.
Verity™ considers a robust set of all the contextual signals available, including video frame analysis, optical character recognition, audio transcription and title and description metadata at the video level. This drives significant brand KPIs such as favorability, purchase intent, consumer mindset and more.
Verity™'s ability to target at the video level ensures contextual accuracy, leading to less wasted impressions and more opportunities to scale across premium environments. Now, brands, agencies and publishers can reach people in the right moment with real-time relevance.
To prove the power of GumGum's contextual intelligence, we put it through independent, third-party testing across many variables including viewability, memory recall, cost effectiveness and consumer attention.