GumGum's Contextual Intelligence Platform
Maximize Ad Relevance & Performance with Attention Metrics
GumGum's Full Product Suite and Contextual Offerings
Find Relevant, Untapped Audiences for Your Brand
Resources and Support to Amplify Media Strategies
Resources and Support to Unlock Targetable Inventory
Media Partnerships and Product Integrations
Video That's Perfectly Place to Resonate
Grow Your Audience With Connected TV (CTV)Â Advertising
Enriched with Brand Safety in Every Impression
Expand Your Reach With In-Game Advertising
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Hang Time - Designed to grab attention and drive awareness through engagement.
Articles, Culture and Events from GumGum
Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising
Client Campaign Recaps and Success Stories
Agency Conferences, Leadership Panels and Talk Series
GumGum's Client Video Series and Interviews
All the Latest from GumGum's Tech Team
All the Latest about Life at GumGum
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The Vision, Mission and History of GumGum.
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Meet GumGum's Executive Team
Lead the industry with us. Join our global team.
GumGum in the News and Media
Explore the Engineering Team's Programs, News and Research
GumGum's Work to Create a Culture of Inclusivity
We're Hiring!  Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions
Good ad creative converts. Get all the top tips on how you can use it to meet and exceed your campaign goals.
This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.
This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.
The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.
New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.
How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.
New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall
See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.
Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.
Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.
Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.
Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.
Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.
See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.
VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.
13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.
This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.
In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.
This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.
How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.
Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.
Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.
This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.
