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Guide

What do Publishers Think of the Emerging Forms of Advertising?

What do Publishers Think of the Emerging Forms of Advertising?

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

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What's Inside

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  • Interviews with executives from ESI Media, Internet Brands, Bauer Xcel Media and Terra
  • Tips for implementing native advertising on your website
  • Publishers' perspectives on programmatic, native, video, mobile and In-Image
  • How In-Image advertising turn images into sources of revenue
  • NYU Research: How users, especially millennials, consume content today
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