GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

GumGum partnered with TVision, the company measuring every second of TV and CTV viewer engagement, to test Attention Measurement across our CTV ad unit, In-Video.

The original inspiration behind creating this product was to address the ever-growing fatigue during CTV ad breaks. In-Video units are in-content overlay ads designed to capture attention with the user’s viewing experience in mind. The following study proves that In-Video beats ad fatigue to truly capture the attention of the viewer, offering an innovative new solution for brands.