GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

GumGum partnered with TVision, the company measuring every second of TV and CTV viewer engagement, to test Attention Measurement across our CTV ad unit, In-Video.

The original inspiration behind creating this product was to address the ever-growing fatigue during CTV ad breaks. In-Video units are in-content overlay ads designed to capture attention with the user’s viewing experience in mind. The following study proves that In-Video beats ad fatigue to truly capture the attention of the viewer, offering an innovative new solution for brands.

Connected TV
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