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Guide

Give Consumers What They Want

Give Consumers What They Want

Mastering Mobile Advertising

While 80 percent of consumers make purchases on their phones, only half of brands have mobile-optimized websites, and nearly a quarter spend less than 10 percent of their budgets on mobile advertising. In this guide, we offer key industry insights and actionable advice for building a better mobile ad experience for everyone.

While 80 percent of consumers make purchases on their phones, only half of brands have mobile-optimized websites, and nearly a quarter spend less than 10 percent of their budgets on mobile advertising. In this guide, we offer key industry insights and actionable advice for building a better mobile ad experience for everyone.

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What's Inside

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  • Mobile advertising guide with advice for advertisers and publishers, straight from the consumer
  • VP of Innovation and Entrepreneurship at L'Oreal talks about cross-device targeting, measuring success, the future of mobile and how L'Oreal approaches mobile
  • 300 U.S. agency reps tell us about mobile spend and adoption by their diverse clients
  • Tips and tricks for making advertising work on mobile
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