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Guide

STATE OF THE INDUSTRY:

STATE OF THE INDUSTRY:

The Definitive Ad Format Scorecard

Learn what 250 publishers think about today's dominant ad formats based on a variety of attributes such as user experience and ROI. Learn how you can deploy these formats more effectively.

Learn what 250 publishers think about today's dominant ad formats based on a variety of attributes such as user experience and ROI. Learn how you can deploy these formats more effectively.

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What's Inside

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  • What ad format has the most direct response potential
  • Examples of successful rich-media and contextual ad campaigns by Crest and Heineken
  • What format has the most brand awareness potential
  • Insights from publishers like AOL Platforms and Meredith
  • What format wins overall
  • The ad format glossary: adhesive/In-Screen, content discovery, in-article video, In-Image, interstitial, pre/post/mid-roll video, rich media display, search/text ads, sponsored/native article, static display
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