The Visionary provides research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.
When Less Is More
More than half of brand marketers and agencies are currently using the six-second bumper ad—which was introduced just two years ago—and that figure is expected to top three-quarters in the next couple years.
The Renaissance of Contextual Advertising
As access to consumers’ personal data becomes more scarce, marketers find themselves returning to a tried-and-true technique that a few short years ago seemed passé: Context-based targeting. Because it doesn’t depend on personal data, contextual targeting avoids many of the regulatory hang-ups that have hamstrung behavioral targeting methods.
It’s a big, wonderful, world wide web out there and, until recently, digital marketers have been eager to explore it. But data breaches, brand safety dangers and more have prompted our industry to retreat to safe spaces—and it’s killing our campaigns.
One year after 2017’s major brand safety crisis, what does the online landscape look for brands? Read our guide, Brand RX 2.0 to find out.
Seen & Unseen
Find out why modern marketers are embracing AI-powered contextual targeting for their campaigns, in our guide Seen & Unseen:
Can AI robots create art? Find out how artificial intelligence is paving the way for the future of creativity in our Art.ificial guide.
Me, Myself and AI: Artificial Intelligence’s Influence On Influencer Marketing, Branded Content and Product Placement
We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss artificial intelligence’s influence on influencer marketing, branded content and product placement and how the company has gone high tech to become a trusted brand in its own right.
The Beautiful Machine: EyeEm’s Lorenz Aschoff on Using Computer Vision to Recognize Aesthetics in Images
Computer Vision Expert Serge Belongie Talks AI, Alexa’s Post-Voice Future and Warby Parker AR Glasses
5 Robotic AI Influencers On YouTube