The Visionary provides research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.
How Getting Real About Body Image Can Boost Brand Authenticity
In 2004, Dove's 'Real Beauty' campaign shook the advertising world and nearly doubled Dove's product sales. Real women showcased in their real bodies proved to be more groundbreaking than anyone could have imagined. What was so great about this campaign? The answer is: the power of authenticity. Fast forward 15 years, in the age of filters and retouching - are consumers searching for that same authenticity? And how will that impact brands?
7 Things Advertisers Need to Know About the Programmatic Games in 2020
With a large millennial audience, rapid global streaming and increased cross channel coverage, the 2020 programmatic games will prove to be a goldmine of marketing potential for brands - but, to take full advantage of the games coverage, advertisers will have to be smart and scrappy.
It’s a big, wonderful, world wide web out there and, until recently, digital marketers have been eager to explore it. But data breaches, brand safety dangers and more have prompted our industry to retreat to safe spaces—and it’s killing our campaigns.
One year after 2017’s major brand safety crisis, what does the online landscape look for brands? Read our guide, Brand RX 2.0 to find out.
Seen & Unseen
Find out why modern marketers are embracing AI-powered contextual targeting for their campaigns, in our guide Seen & Unseen:
Can AI robots create art? Find out how artificial intelligence is paving the way for the future of creativity in our Art.ificial guide.
Me, Myself and AI: Artificial Intelligence’s Influence On Influencer Marketing, Branded Content and Product Placement
We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss artificial intelligence’s influence on influencer marketing, branded content and product placement and how the company has gone high tech to become a trusted brand in its own right.
The Beautiful Machine: EyeEm’s Lorenz Aschoff on Using Computer Vision to Recognize Aesthetics in Images
Computer Vision Expert Serge Belongie Talks AI, Alexa’s Post-Voice Future and Warby Parker AR Glasses
5 Robotic AI Influencers On YouTube