The Visionary provides research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.
Why Consumers Are Watching More TV and Videos Than Ever
With 41 hours a week, 6 hours a day, and a steady increase in viewership over the last 25 years, it is safe to say that America is obsessed with TV! Recent studies show that many Americans view TV and video watching as an escape and have a vested interest in the content they are consuming. This gives advertisers a unique opportunity to use TV and video watching to market products - they can use consumer needs for relaxation to create ad solutions that enhance the content they are watching, instead of hinder it.
The Role of Passion in Advertising
Big brands like Delta, EA and Purina have been using brand passion marketing to boost their advertising strategies for years! When brands are excited about their products, consumers take notice: brands are viewed more positively and are perceived to work harder, driving sales. But, the role of passion in advertising can also prove to be a tricky one. What happens when consumers begin to question the authenticity of a brand's passion for its products?
It’s a big, wonderful, world wide web out there and, until recently, digital marketers have been eager to explore it. But data breaches, brand safety dangers and more have prompted our industry to retreat to safe spaces—and it’s killing our campaigns.
One year after 2017’s major brand safety crisis, what does the online landscape look for brands? Read our guide, Brand RX 2.0 to find out.
Seen & Unseen
Find out why modern marketers are embracing AI-powered contextual targeting for their campaigns, in our guide Seen & Unseen:
Can AI robots create art? Find out how artificial intelligence is paving the way for the future of creativity in our Art.ificial guide.
Me, Myself and AI: Artificial Intelligence’s Influence On Influencer Marketing, Branded Content and Product Placement
We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss artificial intelligence’s influence on influencer marketing, branded content and product placement and how the company has gone high tech to become a trusted brand in its own right.
The Beautiful Machine: EyeEm’s Lorenz Aschoff on Using Computer Vision to Recognize Aesthetics in Images
Computer Vision Expert Serge Belongie Talks AI, Alexa’s Post-Voice Future and Warby Parker AR Glasses
5 Robotic AI Influencers On YouTube