The Visionary provides research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.
The Evolution of Brand Safety
In just 25 years, brand safety has emerged from the pre-digital dark ages to the leading edge of advertising technology. Here’s a look back at how far we’ve come.
4 Colorful Applications For Computer Vision
As marketers, color is one of our most basic tools: Studies have shown that up to 90 percent of a person’s initial impression about a product is based on color alone. Yikes, right? The good news: In recent years, computer vision technology has become more sophisticated, enabling machines to “see” the whole spectrum.
It’s a big, wonderful, world wide web out there and, until recently, digital marketers have been eager to explore it. But data breaches, brand safety dangers and more have prompted our industry to retreat to safe spaces—and it’s killing our campaigns.
One year after 2017’s major brand safety crisis, what does the online landscape look for brands? Read our guide, Brand RX 2.0 to find out.
Seen & Unseen
Find out why modern marketers are embracing AI-powered contextual targeting for their campaigns, in our guide Seen & Unseen:
Can AI robots create art? Find out how artificial intelligence is paving the way for the future of creativity in our Art.ificial guide.
Me, Myself and AI: Artificial Intelligence’s Influence On Influencer Marketing, Branded Content and Product Placement
We chatted with Aaron Frank, senior vice president of strategy and insights at BEN, to discuss artificial intelligence’s influence on influencer marketing, branded content and product placement and how the company has gone high tech to become a trusted brand in its own right.
The Beautiful Machine: EyeEm’s Lorenz Aschoff on Using Computer Vision to Recognize Aesthetics in Images
Computer Vision Expert Serge Belongie Talks AI, Alexa’s Post-Voice Future and Warby Parker AR Glasses
5 Robotic AI Influencers On YouTube