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See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal.
Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
A Comprehensive Guide to GumGum's Ad Units for Advertisers
A Comprehensive Guide to GumGum's Ad Units for Publishers
New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content.
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We're Hiring! Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions.
GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which is MRC Content-level Accredited for Contextual, Brand...
The new integrated video format we quietly launched last month is non-interruptive, unskippable, user-friendly, high impact, adaptable, easy to execute — and represents a brave stop toward a more pleasant, higher quality online future.
GumGum has partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange ad inventory because our clients deserve the safest programmatic experience possible.
At GumGum, we are fully transparent in our auction mechanics and are committed to programmatic excellence.
Six-second video ads aren’t just a hot new trend-they’re the future of video advertising. Find out why in this intriguing article outlining the best practices for 6 second ads.
When asked "who is your competition?" Mark Zuckerberg had a difficult time defining Facebook's competitors. The same is true for the movie business. How many people prefer to sit at home and watch TV versus go to a movie?
80% of users don’t like pre-roll ads. So how will advertisers keep consumers engaged while still interrupting the flow of video? The 6 second canvas video may just be the answer.
Find out how car dealers are using chatbots to improve the consumer experience when buying a car.
Ad Frame units are becoming the go to non-intrusive way to grab people's attention. Advertisers that have run campaigns with In-Image...
Grow beyond social media by taking advantage of GumGum's new ad units. Repurpose Instagram stories, Instagram ads and Facebook ads for placement within hundreds of premium publishers in a contextually relevant manner.