Cookie in Decline
With the inevitable decline of third-party data, find all the information, research and news needed to navigate a cookie-less world.
The Death of Third-Party Cookies & The Rise of Contextual
The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.
GumGum’s Perspective on Third-Party Cookies
With cookies crumbling as we speak, contextual advertising is back with a bang.
‘Diet’ cookies are lighter on surveillance tactics, but could leave consumers unsatisfied
We break down alternatives to digital marketing’s favorite info source
How DTC marketers are preparing for the end of third party cookies
Blitz-scale strategy at stake, but traditional options offer slower, steadier growth
Consumers First, Contextual Next: What’s Their Take on What Works & What’s Next for Digital Advertising?
Connecting with consumers is the ultimate goal for digital advertisers. So why do we so often forget about what they actually want?
Cookie Crumbling Mountain
Third-party is out, but freshly-baked ones are always in!
How Can Apps Adapt to Apple’s IDFA End Times?
With fewer people opting in, mobile publishers may have to pivot hard.