Cookie in Decline

With the inevitable decline of third-party data, find all the information, research and news needed to navigate a cookie-less world. 

Cookie in Decline

The Death of Third-Party Cookies & The Rise of Contextual

Written by GumGum

The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.

Cookie in Decline

GumGum’s Perspective on Third-Party Cookies

Written by GumGum

With cookies crumbling as we speak, contextual advertising is back with a bang.

Cookie in Decline

‘Diet’ cookies are lighter on surveillance tactics, but could leave consumers unsatisfied

Written by GumGum

We break down alternatives to digital marketing’s favorite info source

Cookie in Decline

How DTC marketers are preparing for the end of third party cookies

Written by GumGum

Blitz-scale strategy at stake, but traditional options offer slower, steadier growth

Cookie in Decline

Consumers First, Contextual Next: What’s Their Take on What Works & What’s Next for Digital Advertising?

Written by GumGum

Connecting with consumers is the ultimate goal for digital advertisers. So why do we so often forget about what they actually want?

Cookie in Decline

Cookie Crumbling Mountain

Written by GumGum

Third-party is out, but freshly-baked ones are always in!

Cookie in Decline

How Can Apps Adapt to Apple’s IDFA End Times?

Written by Dan Fennell

With fewer people opting in, mobile publishers may have to pivot hard.