Discover how brands are adapting creative strategies, leveraging real-time contextual data, and building trust in advertising. Insights from industry leaders at GumGumâs Group Chat at ADWEEK House in Cannes.
What if you could plan campaigns that didnât just reach your audience but actually resonated with them in the moment that matters most? That was the question behind the launch of GumGumâs latest innovation: the Mindset Graphâ˘.
The back-to-school (BTS) season is one of the most competitive and rewarding times of year for marketers. With parents, students, and educators all shifting into shopping mode, itâs a prime moment for brands to show up with messaging that connects, inspires, and drives action.
To better understand how families are approaching back-to-school shopping in 2025, we surveyed consumers across the U.S., Canada, the UK, Belgium, the Netherlands, and Germany to understand their shopping patterns, habits and preferences.
From nostalgic lounges to DJ Khaledâs dinner table, POSSIBLE 2025 was a masterclass in mindset-first advertising. Discover the top trends, boldest ideas, and cultural moments that are reshaping the future of advertising.
At GumGum, sustainability is one of our global social impact pillars, and weâre proud to partner with Cedara to measure, reduce, and report carbon emissions from our advertising campaigns.
The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industriesâespecially in automotive, electronics and fashionâleading to higher costs and shifting consumer behaviors.
Thereâs no question that the rise of streaming has revolutionized how people consume video and TV. As streaming platforms rapidly expand, theyâve not only delivered unprecedented access to high-quality content but also pulled audiences away from traditional broadcast and cable TVâand in doing so, reshaped expectations.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
At the forefront of this evolution are advanced contextual engines that analyze and understand web content with human-like precision. These engines don't just skim the surface; they assess the full context of a page, taking into account nuances like sentiment, tone, and intent.
We are thrilled to announce that the GumGum Platform⢠has officially achieved SOC 2 compliance for the first time across all of its main offeringsâGumGum Contextual, GumGum Attention, and GumGum Creative. This compliance covers both the Security and Availability criteria, marking a significant GumGum milestone.
Oracle's decision to exit the advertising business marks a significant shift in the digital advertising landscape. In this blog post, we will discuss the implications of this exit for advertisers and how you can move forward with your marketing campaigns.
In this blog post, we will discuss why marketers should embrace cookieless solutions as part of their advertising strategies. We will discuss the current state of cookieless marketing, plus new alternatives, including contextual advertising, and what marketers can do to build up their cookieless marketing plans.
Status quo brand safety is not the only choice brands have to drive outcomes and align with campaign goals â there are technologies like advanced contextual that are primed to help brands reach goals and drive more equity in advertising representation and ad spend. Letâs dive deeper.
Google is expected to phase out third party cookies for all Chrome users by early 2025 - marking a seismic shift in the digital advertising landscape. In this blog post, let's delve into the Google cookie deprecation timeline and what it means for businesses and consumers alike.
With mere months left before the presidential election season, making a meaningful impact is more crucial than ever. For marketers, it's vital to ensure that their political advertising stands out from the crowd and engages the right audience. In this blog post, we will outline how to maximize impact with voters and drive performance with your poli
Today, GumGum announced that as of earlier this quarter, GumGum, Inc. is 100% free of Made-for-Advertising (MFA) across our supply including our open exchange, direct campaigns, and private marketplaces (PMPs). This follows last yearâs industry-changing ANA study that revealed that up to 21% of advertising impressions occur on MFA sites, underscori
I was recently at IAB ALM 2024 to lead GumGumâs session, âMindful Moments: Aligning Creative Strategy with Audience Mindset,â that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.
Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. In this blog post, we will outline the top 5 considerations to keep in mind when picking the right CTV partner to help you achieve growth for your business.
GumGumâs Black Employee Resource Group (ERG), Black Excellence in Tech, came together from across the United States, London, and Amsterdam for the first time ever at AfroTech. With over 25,000 attendees over the course of a few days in Austin, BET had an incredible time connecting, collaborating, and celebrating community together.
In-game advertising is primed to help marketers reach diverse consumers where they are most engaged online. Plus, placing ad content intrinsically within the game allows for a seamless gaming experience which can leave users with a positive and long-lasting impression of brands. That is, it's a win-win for everyone.
In this blog post, we will explore the proven effectiveness of CTV advertising: from the evolution of CTV to the increase in CTV ad spend, the types of Connected TV ads, proven examples of CTV ad success and how you can set up successful CTV campaigns to promote growth for your business.
In this blog post, we will break down the best practices for advertising on gaming applications and how it can help you maximize ROI for your business and accelerate your KPIs on an exciting, new advertising channel.
In this blog post, we will outline how you can leverage Connected TV (CTV) ads to supercharge your holiday sales. We will cover the holiday shopping landscape, research and trends along with the top tips to build CTV ads to drive success and achieve growth for your business this upcoming holiday season.
GumGum attended Black Is Tech for the second year with the goal to meet and engage with Black talent, showcase GumGumâs company culture and tech innovations and speak to our commitment to doing better in advancing Black representation within our company.
Advertising in video games is the next big thing in digital marketing. In this blog post, we will dive into the fundamentals of In-Game advertising and how you can leverage it to connect with diverse and engaged audiences all around the world.
Early holiday shopping is going to be the new normal going forward.In this blog post, we will outline the current holiday marketing trends and provide simple tips and tricks to kickstart your holiday marketing plan and maximize ROI for your business.
While a rapid rise in CTV viewership is an exciting prospect for marketers, we must remain cautious of brand safety and brand suitability issues across the CTV and OLV landscape. In this blog post, we will discuss the importance of brand safety in connected TV advertising. â
In this blog post, we will discuss why advertisers should be investing in in-game advertising. We will cover the growth of in-game advertising, how in-game ads work, different types of in-game ads, benefits, uses and how they can help you connect with the right audiences to meet your goals.
