Timely, up-to-date features highlighting the latest advancements, trends and stories shaping the digital advertising industry.
The Death of Third-Party Cookies & The Rise of Contextual
The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.
‘Diet’ cookies are lighter on surveillance tactics, but could leave consumers unsatisfied
We break down alternatives to digital marketing’s favorite info source
How DTC marketers are preparing for the end of third party cookies
Traditional blitz-scale strategy at stake, but traditional options offer slower, steadier growth
How Long Can We Pass on Grass?
Money is pouring into cannabis advertising budgets. It’s getting harder for publishers to just say no.
Anatomy of a Federal Data Privacy Law
Nationwide regulations could be passed this year. Here’s what marketers should pay attention to.
How Can Apps Adapt to Apple’s IDFA End Times?
With fewer people opting in, mobile publishers may have to pivot hard.
Retail & Shopper Marketing: Future Trends & How To Stay Ahead of the Game
2020 was a year of transformation for shopper marketing and commerce. Consumers adapted new shopping habits, brands shifted their marketing strategies and retailers began to invest in optimizing their online shopping experiences.
Amplify Your Social Campaigns with GumGum’s New Ad Units
GumGum is launching two new ad units, GumGum Stories and GumGum Native. GumGum Stories will repurpose Instagram stories and GumGum Native will repurpose Instagram and Facebook posts for placement within more than hundreds of premium publishers in a contextually relevant manner by leveraging GumGum’s contextual intelligence technology, Verity™.