NBA Leaderboard >>
Our real-time rankings show the media value generated from each NBA team's social media accounts.
Favorite airlines >>
We monitored Instagram to find out what were the most popular carriers during the holiday season.
Mobile Eye Tracking Study >>
Find out which content consumers are viewing on mobile devices, and what are the implications for marketers.
Brand Safety Issues Are Widespread
New research from GumGum and Digiday reveals that more than two-thirds of US marketers polled in November 2017 said their brands—or brands they worked with—had been exposed to a brand safety issue at least once.
Do AI's Rewards Outweigh its Risks ?
A large part of AI work involves pattern recognition, anomaly detection and the ability to sort queries into large batches of data -- all of which require automation.
7 Ways Technology Will Strengthen and Streamline Advertising in 2018
In 2018, we’ll see AI as a way to amplify human ability, not a substitute for it, says Kristina Goldberg, vp of programmatic for Spark Foundry.
How video game tech makes neural networks possible
When id Software’s John Carmack released Doom in 1993, he had no inkling that his gory first-person shooter — one of the first to feature a 3D environment, and easily the most popular at that time — would help spark a revolution in how machines process information.
GumGum's Ophir Tanz on Bad Ads and Good AI
Ophir Tanz, CEO and Founder of GumGum, a firm that started off as a computer-vision company and is quickly becoming a full-stack vertical-AI solution company.
Brand Safety Problems are Symptoms of a Bigger Issue
Brand managers have a handful of tools to ensure brand safety: blacklists, whitelists, and even third-party verification to screen placements.
nuts and bolts
Balancing the benefits and risks of creating an ads.txt file during the holiday season
When the IAB first announced ads.txt, a scheme to combat the massive fraud that occurs when bad actors spoof premium inventory to siphon advertising dollars, we assumed every publisher would implement it immediately.Read more >>
Deep learning for natural language processing
Deep Learning and Neural Network are not new, they have been around for decades but the lack of accessible, affordable computational power as well as available data was a major bottleneck.Read more >>
Header Bidding 101 - q&a with dan fennell, director, publisher services
GumGum has embraced header bidding because it offers tremendous benefits to our publisher partners, and it allows us to compete for impressions on behalf of our clients that may out of reach in a waterfall set up.Read more >>