GumGum's new online publication with all the latest news, research and stories in digital advertising.
Contextual Advertising 101
Definition, Uses and Potential in a Cookie-less World
Find your people: How to identify and speak to your brand’s niche audience
Contextual data can help you shape your brand’s next, best niche audience targeting campaign.
Road trip summer: How local travel boards are navigating brand safety now
The past 18 months have been a winding road for travel marketers, who who still have to consider COVID concerns.
GumGum x AcuityAds: The Potential of Context in a Cookie-less World
while context has taken a backseat to behavioral tracking in recent years, concerns about consumer privacy and the inevitable end of third-party cookies has marketers thinking: is contextual advertising making a comeback?
State of Data Town Hall: Future of Contextual
GumGum CGO Ben Plomion was recently featured on IAB's State of Data Town Hall: The Future of Contextual panel to discuss the role and importance of contextual solutions in fast-approaching cookie-less world.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.View More >>
Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.View More >>
The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.View More >>
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.View More >>