Contextual Insider
GumGum's new online publication with all the latest news, research and stories in digital advertising.
A Step By Step Post Cookie Action Plan for Digital Advertisers
We’ve prepared a post-cookie action plan composed of 7 simple steps to prepare your brand, and your marketing plans, for the cookieless future.
‘Boomers have all the money’: To lure dollars, meet baby boomers where they are
As the American population ages at a rapid and unprecedented pace, marketers are shifting their focus to the increasing spending power of Baby Boomers.
Will Unified ID 2.0 rule the post-cookie world?
Marketers are exploring a number cookie alternatives, including Unified ID 2.0, the latest contender. We took a look at the solution that’s been gaining traction with publishers and advertisers.
What The Big Tech EO Means for Digital Advertisers
President Biden has signed a substantial executive order aimed at promoting competition and reining in big tech. This is an explainer on what types of practices that new EO might curtail and why contextual is a safe and stable alternative.
Why Contextual Solutions Matter Right Now
A chat about contextual intelligence, brand safety and why contextual solutions in video matter right now.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.
View More >>Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.
View More >>The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.
View More >>Video Interrupted
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.
View More >>Featured