Introducing
Contextual Insider
GumGum's new online publication with all the latest news, research and stories in digital advertising.
Mobile marketers on IDFA’s end: ‘We are seeing drops in CPMs’
The update has rolled out to just 19% of devices, but the move is already confirming advertisers’ worst fears
Black-owned media in-context
Here’s how marketers can invest Black owned media and earn the attention of an audience “who is rooting for you.”
Contextual targeting is “really key” for digital Pride marketing in 2021
As the pandemic ebbs, brands continue to invest online. But to do it right, they’ll have to find context and creative that truly supports the LGBTQ+ community
Is Google’s FLoC Friend or Foe?
What does Google’s FLoC mean for digital advertising? Marketers and industry experts weigh in.
Meet the Contextual Pioneers
A new GumGum video series that features brand and agency executives leading us into a contextual future.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.
View More >>Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.
View More >>The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.
View More >>Video Interrupted
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.
View More >>Featured