GumGum's new online publication with all the latest news, research and stories in digital advertising.
Contextual targeting is “really key” for digital Pride marketing in 2021
As the pandemic ebbs, brands continue to invest online. But to do it right, they’ll have to find context and creative that truly supports the LGBTQ+ community
Is Google’s FLoC Friend or Foe?
What does Google’s FLoC mean for digital advertising? Marketers and industry experts weigh in.
Is Your Strategy Resonating with Hispanic Audiences?
Hispanics in the U.S. now wield $978 billion in purchasing power. Here’s how digital marketers can target them effectively.
The race to scale first-party data is on
While Google has a way of kicking their cookie-ban down the road, brands without a trove of first-party data are now caught on their back foot.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.View More >>
Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.View More >>
The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.View More >>
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.View More >>