Introducing
Contextual Insider
GumGum's new online publication with all the latest news, research and stories in digital advertising.
Introducing ‘Contextual Insider’
A new online magazine to help you navigate a fast-changing online world at a delicate time.
The race to scale first-party data is on
While Google has a way of kicking their cookie-ban down the road, brands without a trove of first-party data are now caught on their back foot.
How DTC marketers are preparing for the end of third party cookies
Traditional blitz-scale strategy at stake, but traditional options offer slower, steadier growth
GumGum’s Perspective on Third-Party Cookies
With cookies crumbling as we speak, contextual advertising is back with a bang.
The Death of Third-Party Cookies & The Rise of Contextual
The death of the cookie, coupled with Google's recent announcement to end all behavioral targeting has smart marketers looking forward to the next best thing. With it's projected growth worldwide, it's of no surprise that more than half of the advertisers are investing in contextual advertising.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.
View More >>Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.
View More >>The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.
View More >>Video Interrupted
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.
View More >>Featured