Contextual Insider
GumGum's new online publication with all the latest news, research and stories in digital advertising.
WHAT’S NEXT FOR 2022: TOP TRENDS
GumGum’s Roundup of the Hottest Marketing Trends for 2022
How to ensure brand safety around climate change
Google recently rolled out policies that limit the ability to monetize harmful content on platforms like YouTube, marketers must stay vigilant — and use all the tools at their disposal — to keep brands safe. Here’s how to avoid getting caught in the maelstrom of misinformation.
Contextual Advertising and OTT
Contextual targeting in OTT (over-the-top video) sits at the juncture of two major digital industry trends. Let’s back up and explain how we got here, and what we mean when we talk about contextual in OTT.
Contextual Advertising 101
Definition, Uses and Potential in a Cookie-less World
Why Context + Creative is King in the Age of Attention
GumGum x MMA’s new webinar on leveraging the power of contextual intelligence to drive consumer attention
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.
View More >>Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.
View More >>The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.
View More >>Video Interrupted
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.
View More >>Featured