Contextual Insider
GumGum's new online publication with all the latest news, research and stories in digital advertising.
4 Reasons Why We Love Our Traders: GumGum’s First-ever Trader’s Appreciation Week
Celebrating, Recognizing and Amplifying the Hard Work of Programmatic Traders
The Myths (and Truths) of Contextual Targeting
Contextual targeting is enjoying a resurgence this year, but unfortunately, we’ve found that along with big headlines, a few myths are still making the rounds. Here are some of the untruths we’ve decided to clear up.
Is in-housing out, or just in transition?
Recent years have seen big brands bring even more of their media buying in-house. The decline of the cookie will change that and bring a new focus to contextual. We’ll find out how brands plan to revamp their in-house teams to navigate an ecosystem that’s less behavioral and more contextual.
What The Big Tech EO Means for Digital Advertisers
President Biden has signed a substantial executive order aimed at promoting competition and reining in big tech. This is an explainer on what types of practices that new EO might curtail and why contextual is a safe and stable alternative.
Why Contextual Solutions Matter Right Now
A chat about contextual intelligence, brand safety and why contextual solutions in video matter right now.
Research and Guides
Understanding Contextual Relevance and Efficiency
In partnership with dentsu, this study explores how GumGum's contextual intelligence outperforms its competitors and is more effective than behavioral targeting.
View More >>Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
GumGum and leading neuroanalytics company, SPARK Neuro, explore consumers’ neural and emotional reactions to contextual advertising within online media.
View More >>The Total Economic Impact Of GumGum’s In-Image And In-Screen Advertising Solutions
Forrester Consulting examines the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising solutions with GumGum in this study.
View More >>Video Interrupted
Digiday explores video strategies and campaigns that are being used to address and target user experience, interruption and skippable ads along with the expansion of ad formats.
View More >>Featured