The Contextual Insider
Bringing you the latest developments in contextual advertising. The Contextual Insider publishes case studies, features, explainers, and research that illuminate the value of our work.
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How can marketers move from the present state of video advertising to a more dynamic and engaging one? In this study, learn more about the video strategies and campaigns that address interruption, user experience, and other challenges.cognitextual: a neuroanalytic study of contextual ad effectiveness
In this guide, learn how GumGum works with leading neuroanalytics company, SPARK Neuro, to explore consumers’ neural and emotional reactions to contextual advertising within online media.