The Contextual Insider
Bringing you the latest developments in contextual advertising. The Contextual Insider publishes case studies, features, explainers, and research that illuminate the value of our work.
Blogs
Get the inside scoop on data privacy, brand safety and contextual technology straight from our top executives and key talent.
Research
Download our reports and learn more about how contextual advertising and artificial intelligence are shaping the future of digital advertising.
Guides
Our guides are created to shine a light on the new products and trends transforming digital media and marketing. Don't miss a beat. Download and learn today.
video interrupted
How can marketers move from the present state of video advertising to a more dynamic and engaging one? In this study, learn more about the video strategies and campaigns that address interruption, user experience, and other challenges.
cognitextual: a neuroanalytic study of contextual ad effectiveness
In this guide, learn how GumGum works with leading neuroanalytics company, SPARK Neuro, to explore consumers’ neural and emotional reactions to contextual advertising within online media.
Case studies
Explore how we partner with our clients to deliver beautiful, contextually relevant campaigns that drive results.
Learn how GumGum’s exclusive In-Video format drove awareness for a social cause.
Find out how GumGum’s contextually relevant advertising helped Go RVing shift its performance into overdrive.
Learn how GumGum drove strong sales lift for Johnsonville Sausage by leveraging NLP and computer vision technologies.