Together with Frameplay, GumGum was able to drive significant ad recall for OH HENRY! chocolate by Hershey

Intrinsic In-Game
The GumGum Team on retreat in Ojai


Hershey looked to GumGum and Frameplay to help drive reach and purchase intent of their iconic OH HENRY! candy bar through Frameplay’s intrinsic in-game advertising.

Illustration of GumGum x JW Player Methodology

Methodology & Strategy

As a result of our partnership with Frameplay, GumGum is now able to offer our clients the opportunity to tap into a highly engaged gaming audience via an extensive network of premium games with Frameplay. Together with GumGum, Frameplay served the OH HENRY! brand high-impact creative seamlessly within premium sports, simulation, racing and casual games. GumGum and Frameplay utilized Comscore to measure overall campaign performance through a brand lift study.

Performance & Results

The campaign for the OH HENRY! candy bar outperformed the industry benchmarks and proved to be more engaging and compelling to the target audiences.

+ 15.9 pts
Mobile Ad Recall
+ 18 pts
With respondents who “like OH HENRY! Sponsorship of games”
+ 13.3 pts
Lift "fit as a game sponsor"

pts = points

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