As a result of our partnership with Frameplay, GumGum is now able to offer our clients the opportunity to tap into a highly engaged gaming audience via an extensive network of premium games with Frameplay. Together with GumGum, Frameplay served the OH HENRY! brand high-impact creative seamlessly within premium sports, simulation, racing and casual games. GumGum and Frameplay utilized Comscore to measure overall campaign performance through a brand lift study.
The campaign for the OH HENRY! candy bar outperformed the industry benchmarks and proved to be more engaging and compelling to the target audiences.
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