SAP aimed to increase brand awareness and consideration among key business decision-makers by utilizing GumGum's high-impact Desktop Skin unit, ensuring the campaign was contextually relevant and attention-grabbing.
GumGum, in partnership with OMD, On Device Research (ODR), and Lumen Research Ltd, deployed the Desktop Skin unit across contextually relevant articles targeted at key business decision-makers, measuring the campaign's impact on brand awareness and consideration.
Utilized GumGum Contextual to identify and align SAP's ads with contextually relevant content aimed at business decision-makers.
Deployed the campaign across premium publishers to reach the target audience effectively.
Served high-impact Desktop Skin ads to capture user attention and drive engagement.
Ensured ads were placed within relevant content to enhance resonance with the target audience.
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