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How The Trevor Project Used CTV to Champion LGBTQ Youth.

Lift in Ad Recall

+21%

Lift in Prompted Awareness

+20%

Lift in Likelihood to Recommend

+17%

Challenges

The Trevor Project aimed to raise awareness and support for its mission to end LGBTQ youth suicide by leveraging innovative advertising solutions that seamlessly integrate with viewer experiences.

Methodology & Strategy

GumGum’s In-Video CTV ad unit, powered by patented server-side ad insertion (SSAI) technology, delivers non-disruptive overlays within streaming content, capturing audience attention and enhancing message recall, making it perfect for The Trevor Project’s objectives.

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Performance & Results

GumGum’s In-Video ad for The Trevor Project significantly increased recall, with strong shifts across all audiences – most notably amongst the 18-34 age group.

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Finding The Trevor Project’s Audience

Leveraged GumGum Contextual to place ads within content relevant to The Trevor Project’s mission and target audience, including LGBTQ+ news, mental health resources, and community support platforms.

Audience Engagement

Integrated In-Video ads directly into streaming content, providing a seamless and engaging viewing experience.

+21%

Lift in Ad Recall

+20%

Lift in Prompted Awareness

+17%

Lift in Likelihood to Recommend

Two-thirds of viewers responded positively to the creative, exceeding non-profit campaign benchmarks by 8 percentage points.

Among those who believe more should be done to support the LGBTQ community, 83% resonated with the ad, and 75% took or intended to take action after exposure, surpassing non-profit benchmarks by 16 percentage points.

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