2.2x higher than Catalina’s benchmark for health & beauty
2.5x higher than Catalina’s benchmark for health & beauty
Vitafusion aimed to solidify its leadership in the gummy vitamin market, expand into new consumer segments, and enhance positive brand awareness.
GumGum implemented a multi-pronged targeting strategy, utilizing GumGum Contextual to customize creatives for each product line under the Vitafusion brand.
The campaign featured a mix of In-Screen and GumGum Standard placements, focusing on contextually relevant content across premium sites in the Lifestyle, Health & Wellness, and Beauty verticals.
Leveraged GumGum Contextual to align ads with content related to vitamins, skincare, and immune health.
Targeted premium publishers within Lifestyle, Health & Wellness, and Beauty categories to reach potential consumers.
Deployed In-Screen and GumGum Standard ad units to capture user attention within relevant content.
Ensured high viewability and engagement through strategic placement and creative customization.
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