“GumGum’s ‘mindset focused’ solution reinforced how contextually relevant advertising can drive brand awareness & engagement with our audience in the moments that matter”
Allwyn, the licensed operator of the UK National Lottery, sought to improve brand awareness and consideration in a campaign aligned with Team GB and the Summer Olympics.
Partnering with Hearts & Science and GumGum, Allwyn sought to enhance their connection with audiences through online video and high-impact display creativity.
.gif)
Leveraging GumGum’s Mindset Graph technology, Allwyn gained insights from billions of data points to identify key contextual environments and moments that resonated with their target audience.
Using GumGum’s technology enabled Allwyn and The National Lottery to align precise ad placement in sports, travel, TV, pop culture, and entertainment environments.
Bespoke ad formats including Interactive Skins, Expandables, the exclusive mobile Hang Time solution, and contextually powered OLV, were designed to captivate attention and maximize relevance.
To measure the campaign’s effectiveness, Allwyn collaborated with OnDevice Research to independently validate the impact of the solution.
The campaign’s performance exceeded expectations throughout the funnel.
The outcomes highlight the power of contextually tailored, creative advertising in enhancing brand perception, whilst solidifying Allwyn’s association with Team GB.
By leveraging advanced contextual intelligence and bespoke display & video creativity, Allwyn successfully engaged audiences in relevant mindset moments - significantly improving brand engagement at every stage of the funnel.
(significantly surpassing the ODR benchmark of 55%)
Fill out the form & we will be in touch soon!
