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Challenges
Allwyn, the licensed operator of the UK National Lottery, sought to improve brand awareness and consideration in a campaign aligned with Team GB and the Summer Olympics.
Partnering with Hearts & Science and GumGum, Allwyn sought to enhance their connection with audiences through online video and high-impact display creativity.
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Methodology & Strategy
Leveraging GumGum’s Mindset Graph technology, Allwyn gained insights from billions of data points to identify key contextual environments and moments that resonated with their target audience.
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Performance & Results
To measure the campaign’s effectiveness, Allwyn collaborated with OnDevice Research to independently validate the impact of the solution.
The campaign’s performance exceeded expectations throughout the funnel.
The outcomes highlight the power of contextually tailored, creative advertising in enhancing brand perception, whilst solidifying Allwyn’s association with Team GB.
By leveraging advanced contextual intelligence and bespoke display & video creativity, Allwyn successfully engaged audiences in relevant mindset moments - significantly improving brand engagement at every stage of the funnel.
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