JW Player and GumGum Contextual collaborated to enhance video performance for Dentsu’s CPG campaign.

Challenges

Dentsu aimed to achieve over 70% viewability, 70% video completion rate (VCR), and 35% viewability on completion (VOC) for a consumer packaged goods (CPG) campaign, while ensuring brand safety through contextual targeting.

Methodology & Strategy

GumGum's Contextual and JW Player partnered to improve viewability and VCR by utilizing GumGum Contextual Video Private Marketplaces (PMPs) to target contextually relevant videos, enhancing user engagement.

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Performance & Results

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