GumGum x Frameplay significantly increased ad recall for the Johnsonville brand
Johnsonville tasked GumGum, along with Frameplay, to test the effectiveness of their ads in a gaming environment.
As a result of our partnership with Frameplay, GumGum is now able to offer our clients the opportunity to tap into a highly engaged gaming audience via an extensive network of premium games.
Frameplay served the Johnsonville ad across a number of contextually relevant game genres, including sports, casual and simulation games. GumGum and Frameplay utilized Comscore to measure overall campaign performance through a brand lift study.
GumGum x Frameplay drove significant lift to ad recall for the Johnsonville brand.
These results surpassed industry benchmarks for each category, helping Johnsonville achieve their campaign goals. According to Comscore, the standard industry benchmarks are single-digit brand lifts. Mobile norms include +9.1 pts for mobile ad recall and +3.3 pts for purchase intent. Additionally, mobile norms for CPG brands are typically +7.5 pts for mobile ad recall and +4.4 pts for purchase intent.
Frameplay campaigns produce consistently strong brand lift results. GumGum is excited to continue offering its clients the opportunity to tap into Intrinsic In-Game advertising with Frameplay.
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