In today’s omnichannel environment, sports signage and sponsorships often generate more value on social media than they do on TV. Using computer vision, we help rights holders, sponsors and agencies measure the real media value of their sponsorship across the full spectrum of channels: social media, broadcast TV and streaming.Request a demo
The complete package
Through patented computer vision technology, we are streamlining the measurement of sports sponsorships. Our technology reduces turnaround times and produces more accurate and consistent valuations across all channels. We provide a holistic view of media valuation, including non owned and operated accounts, unlocking the value of millions of videos and images being shared by thousands of fans.
The media valuepercentage (MVP)
Media Value Percentage is a proprietary algorithm that determines the true quality of your brand exposure.
Each logo impression, whether it’s on TV, streaming or social media, regardless of the type of placements (e.g. jersey patch, outfield fence, basket stanchion) has an MVP associated with it. We use the following six factors to evaluate your brand's MVP:
The clarity of a sponsor’s logo matters — Your MVP is increased if your logo isn’t blurry and can be seen clearly.
What’s the size of the logo relative to the entire frame? The bigger, the better your MVP!
Is your logo in front of the exposure or is it being lost in the background? The closer you are to the front positively impacts your MVP.
Less is more. Your MVP will be higher when your logo doesn’t share the spotlight with other logos.
The more you see, the more you earn — your logo’s full visibility is imperative to maximizing your MVP.
The closer you are to the center of the viewer’s attention will add points to your MVP.
Valuations in action
some of our fans
We work with brands and teams across all major sports:
Explore the social side of sports Sponsorships
Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago. Download the fast-paced guide today.View guide