Fans expect sports on demand. Expect the same from your sponsorship analytics.
Get detailed, timely insights so you can evaluate your multi-channel sponsorships using the only technology that sees all digital content.
GumGum Sports uses computer vision to capture brand exposure across all channels, giving your global brand, agency or team a holistic view of sponsorship performance.
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‘See’ where your sponsorship performs best
Understand which assets and locations drive the highest value in your sponsorship portfolio. GumGum Sports’ platform gives you a detailed understanding of your asset mix, reporting at an unmatched granularity that helps you fine tune your investments and ratchet up ROI.
Analyze the value of your sponsorships across multiple channels with a single metric
GumGum Sports’ end-to-end platform calculates the performance of every placement across linear broadcast TV, social media, and streaming platforms, then reports back to you using apples-to-apples metrics that compare their relative value.
Boost results now, not next season
Get the timely data you need to monitor, evaluate and improve your sponsorships’ performance from game to game in your own customized dashboard.
Establish baseline KPIs, measure performance, optimize campaigns and strike better deals with numbers you can rely on.
The brand guide to optimizing sponsorship performance
Learn how brands can use data to analyze their portfolio, make adjustments in real-time, and refine their marketing strategies to increase ROI.
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The latest from GumGum Sports
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See how a global esports media company and tournament organiser, whose events attract the attention of over 300k peak viewers, worked with GumGum Sports to track and analyse the impressive value they were able to deliver to their partners.