AI-Powered Sponsorship

Computer Vision in action

Discover how we automate and analyze sponsorship value for you.

The New Age of Sponsorship Analytics

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Sponsorship Analysis for the Modern Age

Get your full 360-data from broadcast TV, streaming and social in near real-time.

Want to track, identify and measure the value of your brand sponsorships? Our analytics dashboard, Media Value Center, provides you with the most granular and comprehensive analysis of your sports signage from broadcast TV, social media and streaming platforms.

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Data Organization at Your Fingertips

Collections pairs accurate value to your latest campaign or insane highlight.

Our customizable Collections feature means you can create the reports that matter most to you. You can track insights like impressions, engagements and media value as a group to chart campaign performance.

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Powerful AI, Intuitive UI

Complex tech that’s easy to use.

Our proprietary computer vision technology utilizes the latest in AI to streamline the measurement of sports sponsorships. This reduces turnaround times and produces more accurate valuations across all channels. The technology is intricate, but our dashboard and reports are elegant and easy to use.

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Media Value Center

Get timely data and insights with Media Value Center, a proprietary analytics platform designed to help you understand the performance of your sponsorships and uncover new sponsorship opportunities.

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Media Value Center

Some OF our Fans

We work with brands and teams across all major sports and esports:

  • Mets
  • Saints
  • Pelicans
  • Lagardere
  • Endeavor
  • PBR
  • UFC
  • Toronto Raptors
  • Toronto Maples Leafs
  • KC
  • Browns Helmet
  • Seattle Sounders
  • Sporting Kansas City
  • Phoenix Suns
  • Team Solomid
  • Dignitas
  • ESL
  • 100 T
  • Tampa Rays
  • Chicago Black Hawks
  • Miami Dolphins
  • Tampa Bay Lightning
  • VY-Esports
  • New York Life
  • Ironman
  • Glasgow Warriors
  • Middlesex County Cricket Club


A global esports media company and tournament organiser, whose events attract the attention of over 300k peak viewers, worked with GumGum Sports to track and analyse the impressive value they were able to deliver to their partners. This resulted in increased revenue through sponsor retention, new business, and the commercialisation of new assets.

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Esports grow revenue with sponsorship analytics

The future of sponsorships

For too long, sports sponsorships have been an inexact science. With the technology we have today, sponsors and rights holders shouldn’t have to guess about what’s working. The Future of Sponsorships, outlines the six ways technology will build greater trust and performance between sponsors and rights holder. We also take a deep dive into the astonishing true media value of sports sponsorships and uncover how, without a cross-channel approach, traditional valuations have a long way to go.

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The future of sponsorships

Enter the sports signage exchange

The world of sports sponsorship is adapting to the digital world, which means sponsors and rights holders will be able to make smarter decisions that lead to more effective partnerships.

In this guide, learn how programmatic signage and contextual targeting will change everything you know about the sponsorship game.

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Enter the sports signage exchange

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