Meeting People in the Moment
The future of digital advertising will focus on peoples' active frame of mind and what they are viewing and feeling in the moment, instead of tracking past behavior.
GumGum developed The Mindset Matrix™ to support advertisers in their mission to provide value to people in digital environments. Grab peoples' active frame of mind through accredited contextual technology and dynamic ad creatives without the use of personal data.
The Mindset Matrix™
GumGum offers the full Mindset Matrix™ suite; true contextual understanding, impactful creative and consumer attention measurement that optimizes marketing campaigns in real time.
Through the powerful combination of contextual, creative and attention, the Mindset Matrix™ will enable our industry to better align their digital ads with how humans think and operate to drive attention and meaningful outcomes.
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Context with Verity™
It’s all powered by GumGum’s accredited contextual intelligence platform, Verity™. Verity™ scans text, image, audio and video to derive human-like understandings. These insights are used by the buy-side and sell-side for executing contextually relevant and brand suitable advertising at scale.
GumGum is the first ad tech provider to earn MRC content-level accreditation for contextual analysis, brand safety and suitability across CTV, desktop and mobile web.
With contextual analysis from Verity™, we make it easier for brands, agencies and publishers to engage people in the right mindset.
GumGum's accredited contextual technology engine, Verity™, combined with Playground xyz’s proven attention measurement and optimization solution, allows advertisers to future-proof their attribution strategies by moving past basic viewability metrics to better understand the true effectiveness of their digital campaigns.
Playground xyz pioneered the Attention Intelligence Platform, the world’s first integrated tech stack to measure and optimize towards Attention Time – how long, in seconds, an ad is actually looked at. Playground xyz does this through its AI technology that is trained and verified using real eye-tracking data. Founded six years ago in Australia, Playground xyz has expanded operations across APAC, EMEA, and the US. Demand for the platform has continued to accelerate, with Playground xyz seeing greater than 60% year-over-year revenue growth.
MRC Content-Level Accreditation for CTV
GumGum is the first ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability for connected TV (CTV).
GumGum Acquires Playground xyz
First of its kind full-service advertising platform that delivers the Mindset Matrix™; creative, content, and consumer attention measurement that is privacy compliant, all in one.
MAGNA: IPG Media Trials
GumGum Partners with MAGNA to test the impact of contextual targeting on consumer mindset.
GumGum Acquires JustPremium
Together, we will become the most powerful global solution for a cookieless future through contextual technology and high-impact creatives.
MRC Content-Level Accreditation
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability.