The future of digital advertising will focus on peoples' active frame of mind and what they are viewing and feeling in the moment, instead of tracking past behavior.
GumGum developed The Mindset Matrix™ to support advertisers in their mission to provide value to people in digital environments. Grab peoples' active frame of mind through accredited contextual technology and dynamic ad creatives without the use of personal data.
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Context with Verity™
It’s all powered by GumGum’s accredited contextual intelligence platform, Verity™. Verity™ scans text, image, audio and video to derive human-like understandings. These insights are used by the buy-side and sell-side for executing contextually relevant and brand suitable advertising at scale.
GumGum is the first independent ad tech provider to earn MRC Content-Level Accreditation for contextual analysis, brand safety and suitability.
With Verity’s contextual analysis, we make it easier for brands, agencies and publishers to engage people in the right mindset.
GumGum's accredited contextual technology engine, Verity,™ combined with Playground xyz’s proven attention measurement and optimization solution, allows advertisers to future-proof their attribution strategies by moving past basic viewability metrics to better understand the true effectiveness of their digital campaigns.
Playground xyz pioneered the Attention Intelligence Platform, the world’s first integrated tech stack to measure and optimize towards Attention Time – how long, in seconds, an ad is actually looked at. Playground xyz does this through its AI technology that is trained and verified using real eye-tracking data. Founded six years ago in Australia, Playground xyz has expanded operations across APAC, EMEA, and the US. Demand for the platform has continued to accelerate, with Playground xyz seeing greater than 60% year-over-year revenue growth.