Brand impact isn’t just about reach—it’s about engaging audiences. That’s why we’ve spent years studying how our ad formats influence consumer perception.
Our latest analysis of brand lift studies reveals that campaigns using GumGum’s contextual and high-impact formats see significant improvements across the funnel.
See how leading brands like Oakley found success with GumGum’s AI-powered, non-invasive advertising solutions.
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71% of brands saw an increase in upper-funnel metrics like brand awareness or ad recall.
76% of brands saw a lift in lower-funnel metrics like consideration and purchase intent.
19pts in brand awareness and 36pts in ad recall—both driven by optimal attention.
Contextual, attention, and creative analysis maximize relevance with the Mindset Graph.
