The Advertiser’s Guide to the Programmatic Games 2020
All eyes are set on Tokyo with the upcoming 2020 summer games! With two billion fans watching on a variety of different devices, channels and apps from all over the globe, the summer games are truly going programmatic! But, as the world tunes in, the big question for advertisers is: how can we get the attention of that audience?
In this guide, learn how advertisers can leverage the programmatic nature of the 2020 summer games to tap into the advertising potential of the biggest sporting event in the world!
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- It’s all about context! For advertisers, making a big impact at the 2020 summer games doesn’t require traditional and expensive homepage takeovers. Using computer vision technology, buyers can identify content and images related to the games and capitalize on the insatiable hunger for news, commentary and pictures about the latest events.
- With 3,000 hours of coverage across 33 sports and 339 events, the 2020 programmatic games are a goldmine for advertisers, offering endless marketing potential to increase brand engagement and drive sales. You just need to know how!
- One thing about the games in Tokyo: It’s expected to be safer for tourists and athletes than the last games in Rio. In fact, in 2017, Tokyo was ranked as the safest city in the world. But how safe will it be for your digital advertising?
- GumGum Sports estimates that 40 to 60 percent of sports sponsorship inventory is missing a significant portion of its value so it is extremely important for advertisers to use every opportunity the audience has to see their brand’s presence!