video interrupted

From the early days of television to the numerous streaming platforms of today, video has almost always been interrupted. But unlike those in front of their TV screens, viewers now hold the power to return to the content they’re watching: click “Skip Ads.” Digiday surveyed 300 industry leaders, including agencies, publishers and brands and posed the same question: how can marketers move from the present state of video advertising to a more dynamic and engaging one? In this study, learn more about the video strategies and campaigns that are being used to address interruption, user experience, skippable ads along with the expansion of ad formats.

Thank you!

Click here to download: video interrupted >>

You might also like this content:

What's inside