New Research: Does mindset-driven contextual targeting outperform traditional?

Find Out

Digital Advertising

Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Censuswide and GumGum uncover what resonates, what oversteps, and when people are most receptive to ads. The key takeaway? Identity-based advertising is losing ground, while privacy-friendly, contextually relevant ads are winning consumer trust and engagement.

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I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising

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