Contextual Advertising

Understanding Contextual Relevancy and Efficiency

This study provides a comparison of Contextual Intelligence vendors and behavioral targeting. Digital advertising has evolved over the past decade to rely on targeting users programmatically based on previous browsing activity. We partnered with Dentsu Aegis Network to run a rigorous experimental design with four live campaigns in order to better understand the overall effectiveness of Contextual Intelligence targeting and to benchmark four of the top Contextual Intelligence vendors.

Let’s start with the basics.

First Name

Last Name

Work email

A bit more context helps us tailor things.

Job Title

Company

Who are you?

Country

Last step – tell us what you’re looking for.

How Did You Hear About Us?

Message

I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising

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What’s Inside

Contextual Intelligence Vendor impressions cost 29% less than behaviorally targeted impressions, and GumGum Verity™ impressions cost 36% less than behaviorally targeted impressions.