Digital Advertising

Building the Marketing Organization of the Future

You'll learn what more than 200 marketers from Fortune 500 brands have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like.

Let’s start with the basics.

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A bit more context helps us tailor things.

Job Title

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Who are you?

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Last step – tell us what you’re looking for.

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I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising

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What’s Inside

By a wide majority, our respondents viewed the consumer (85%), data centricity (66%) and “digital first” (57%) as the defining characteristics of a great marketing organization

In identifying staffing challenges, we learned that consumer behavior (84%), marketing tactics (76%) and digital technology (76%) have the most impact in terms of driving organizational changes