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Connected TV
Every Screen. Every Moment.
One Intelligence.
Your audience isn't on one screen. Their mindset doesn't wait for one format. CTV, OLV and Display, built to reach them when they're ready.
Connected TV
Video Completion Rate
98.54%
online video (OLV)
Unaided Awareness above attention threshold
+21%
HIGH IMPACT DISPLAY
Engagement rate vs. 5.46% industry benchmark
16%
across formats
Performance increase at optimal attention threshold
2.6x
Omnichannel Media
Wherever Your Audience is Most Receptive
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Connected TV
Lean-back viewing creates high-receptivity moments. Show up in streaming content, across ad breaks, and at the pause, where attention peaks.
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Online Video (OLV)
Extend your video beyond the walled gardens. GumGum OLV reaches audiences with as little as 1% overlap to your existing YouTube buy.
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High Impact Display
Skins, Hang Time, Velocity units, and interactive formats built to stop the scroll and keep attention.
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Hang Time
Martini
Desktop Skin
Meta
In-video squeezeback
Anheuser-busch
Velocity
Burger King
From Signal to Proof
Every Stage Accountable
The Mindset Graph™ runs the full campaign. The same system that finds the right moment shapes every stage that follows.
The Mindset Graph™ reads receptivity before the impression is bought.
Millions of real-time signals, continuously assessed and combined, to identify when your audience is most open to your message. Not just who they are, but when they're ready.
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Billions
REAL-TIME SIGNALS PROCESSED
Real-Time Signals
Contextual Precision
Pre-Campaign Intelligence
Scale Without Compromise.
40,000 MFA-free publisher partners across 19 markets. Premium, direct inventory across the open web and CTV. Reach at scale, without the trade-offs.
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~1b
MONTHLY UNIQUES
MFA-Free Inventory
Direct Publisher Access
Top 15 SSP
Creative built for Every Screen.
Expertly tailored creative across CTV, online video, and High Impact, then refined in-flight as attention changes.
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1,000+
AGENCY PARTNERS
Format-Native Creative
In-Flight Optimization
Managed Service
Results That Stand Up to Scrutiny.
Brand lift, attention, viewability, and business outcomes, all measured by third parties. Use whoever you trust. The results are built to hold up.
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+5%
VALIDATED
3P Brand Lift
Attentive Lift
Business Outcomes
Global Reach
Scale That Doesn't Come at the Cost of Quality
40,000 MFA-free publisher partners across 19 markets. Trusted by all major agency holding companies and independents alike, as well as 77% of Interbrand's best global brands. Reach at scale has never had to mean reach at risk.
500b+
MONTHLY Impressions
Reach that moves the needle across the open web and CTV, at any budget level.
~1b
Monthly UNIQUES
Nearly a billion people reached every month, across 19 markets worldwide.
40k
MFA-FREE PUBLISHERS
Direct access to premium editorial environments. Every publisher vetted, every impression clean.
Top 15
GLOBAL OMNICHANNEL SSP
Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.
Turnkey Solutions
Omnichannel Packages Designed for Every Moment
Packages built around brand awareness, performance, and full-funnel goals, giving teams a clear way in without a custom build.
The ‘Essential CTV’ Package
Maximize reach, engagement, and relevance across the full CTV moment.
Why It Works:
The ‘Amplify’ Package
Extend your High-Impact campaign into CTV – without needing a video.
Why It Works:
The ‘Omni-Video’ Package
Activate a true video-everywhere strategy across CTV, OLV, and High-Impact formats.
Why It Works:
What We’re Seeing & What Actually Works
Events
POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
Explore Further
Omnichannel Is Where Mindset Meets Results.
Explore Mindset to understand the intelligence, or Results to see what it delivers in market.
Reach with Mindset
Understand how the Mindset Graph identifies peak receptivity in real time. The signals, the science, and the strategic edge it creates.
Get Started
Ready to Make Every Screen Count?
Tell us your objectives and channels of interest. We'll put together an omnichannel strategy built around your mindset moments. No generic proposal. Just what's relevant to your campaign.
Trusted by the world's leading companies
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We Have Answers
Common inquiries
What is the difference between CTV and OLV advertising?
CTV (Connected TV) refers to video ads served within streaming content on a television screen, through smart TVs, Roku, Fire TV, Apple TV, and similar devices. The viewer is typically in a lean-back environment and fully focused on the content. Ad formats are usually non-skippable, and completion rates tend to be high.
OLV (Online Video) covers video advertising served across desktop, mobile, and the open web, including publisher video players, news sites, sports platforms, and premium editorial environments outside of YouTube and social platforms.
The real difference is not format or screen size. It comes down to receptivity. A viewer settled in to watch a streaming series is in a very different mindset from someone scrolling through a browser. Treating both channels as interchangeable simply because they deliver video is where media plans lose efficiency. Strong campaigns account for that difference in audience state and plan creative, sequencing, and measurement with it in mind.
How does online video advertising reach audiences beyond YouTube?
YouTube accounts for a large share of OLV spend, but only a portion of total online video consumption happens there. Premium publishers, news sites, sports streaming platforms, and editorial video players collectively reach audiences that YouTube does not.
The overlap between YouTube audiences and open web OLV audiences is consistently low. In some campaigns, it can be under 1%. This means open web OLV is not just extending a YouTube buy, it is reaching a genuinely different audience.
For brands focused on incremental reach or brand safety, premium open web OLV should be treated as its own channel. Accessing it effectively requires strong supply-side relationships and the ability to identify high-receptivity moments within that inventory, not just broad reach.
What is the difference between OTT and CTV advertising?
OTT (Over-The-Top) refers to any streaming video content delivered over the internet, bypassing traditional cable or broadcast. It can be viewed on a range of devices, including phones, tablets, laptops, and televisions.
CTV (Connected TV) is a subset of OTT. It specifically refers to streaming content watched on a television screen through a connected device or smart TV.
Every CTV impression is OTT, but not every OTT impression is CTV.
This distinction matters when planning campaigns because screen and environment shape audience mindset. The same piece of content watched on a mobile device versus a TV reaches someone in a different state of attention and receptivity. Aggregating OTT reach without separating by device removes a layer of nuance that directly affects performance. For brand campaigns where impact per impression matters, that nuance is important to keep.
What makes high impact advertising different from standard display?
Standard display units, including banners, rectangles, and most IAB formats, exist in an environment shaped by habituation. They appear in cluttered page layouts where most viewers have learned to ignore them.
High impact formats behave differently. Formats such as interscrollers, large format skins, and page takeovers do not compete for peripheral attention. They take over the visual field at a moment when the viewer is actively engaged with content. The result is an impression that is hard to miss because the format creates the conditions for it to land.
In practice, this creates a genuine pause moment. It is not just an ad being served, but an ad being received. For brand awareness, launches, or any campaign where recall matters, the difference between a standard impression and a high impact impression is not just visual. It comes down to whether the audience was actually receptive when the ad appeared. High impact formats are designed to make that more likely.
How do you run and measure an omnichannel campaign?
Running an omnichannel campaign means coordinating creative, targeting, and delivery across CTV, OLV, and high impact display within a single strategy. It is not about running three separate channel buys with no shared logic.
In practice, this requires a consistent audience approach across channels, creative that is adapted to each format and environment, frequency management to avoid overexposure, and a unified view of delivery.
Measurement is where many omnichannel campaigns fall apart. Each channel produces its own metrics, such as completion rate for video or attention for display, and these do not easily translate across environments. The result is reporting that looks complete but cannot clearly show whether the campaign was effective.
A strong measurement framework should answer three questions. Who was reached, and how much overlap existed between channels? Did the campaign shift brand metrics such as awareness, recall, or consideration? And did those changes connect to real business outcomes? Each of these should be validated independently. Self-reported attribution across owned channels is not true measurement, it is closer to accounting.