Pay for Play: The Esports Opportunity

If you’re like many marketers, you’ve been hearing about the esports opportunity for a couple of years now. And while the idea of competitive video gaming may seem mystifying to some, the dollars flowing in—and the number of eyeballs watching—are bound to give even the most cynical marketer pause. Esports is no longer emerging. It’s here.

However, for many brands, esports is such a new opportunity that there is little institutional knowledge. This guide aims to transform you from n00b to Elite. To get started, here are some highlights:

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