Research & Guides

GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Why Creative is the New Frontier in Attention-Led Campaigns

Good ad creative converts. Get all the top tips on how you can use it to meet and exceed your campaign goals.

Frameplay Network Insights

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.

Navigating the Age of Uncertainty

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

The Mindset Matrix™

The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.

Breaking Through:

New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.

Contextual Advertising Awareness Still Has a Long Way to Go

How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.

Mindset Matters:

New Research Highlights the Importance of Consumer Mindset in Contextual Targeting

The Contextual Edge in the Age of Attention

New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall

New Study Finds Contextual Targeting Delivers Great ROAS

GumGum commissioned Forrester Consulting to conducted a Total Economic Impact™ (TEI) on the financial impact of GumGum's advertising strategies.

The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions

Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum.

State of the Industry:

See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.

What do Publishers Think of the Emerging Forms of Advertising?

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

The Rise of the Visual Web

Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.

Reimagining Advertising

Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.

Building the Marketing Organization of the Future

Fortune 500 brands predict what the marketing organization of the future will look like.

The Straightforward Guide to In-Image Advertising

Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.

Erase the Skip Button

Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.

The Visual SUPR Highway

See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.

The Express Guide to In-Image Ads

How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.

The Straightforward Guide to Visual Intelligence

This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.

BrandRX

An alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. Download this guide on how to limit brand safety risks.

Zap! Pow!

In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.

How AI Will Change Every Job in Media

This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.

AI and Marketing

13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.

Give Consumers What They Want

VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.

Hyper-Contextual: The New Frontier

Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.

Seen & Unseen:

Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.

The Brand Safety Crisis One Year Later

In this brand safety survey, 60 percent of surveyed professionals said brand safety is a serious problem for their marketing efforts. Learn what they are doing about it.

Video interrupted

Learn how a different approach to in stream ads can reduce the number of times users click "Skip Ad". How marketers can create more engaging ads.

BrandRX 3.0 Roadshow:

This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.

Understanding Contextual Relevancy and Efficiency

Dentsu Aegis Network compares four of the top contextual intelligence vendors to better understand the overall effectiveness of behavioral targeting.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

Learn how GumGum works with leading neuroanalytics company SPARK Neuro to explore consumers’ neural and emotional reactions to contextual advertising within online media.

Art.ificial

We devised a test to see just how close artificial intelligence can come to the human creative process. Can AI art rival human created art?