Data Privacy

With increasing privacy regulations, new federal laws, and changing targeting practices, consumers are now getting more control over their personal data. Find all the latest data privacy developments here. 

Data Privacy

State of Data Town Hall: Future of Contextual

Written by GumGum

GumGum CGO Ben Plomion was recently featured on IAB's State of Data Town Hall: The Future of Contextual panel to discuss the role and importance of contextual solutions in fast-approaching cookie-less world.

Data Privacy

Is Google’s FLoC Friend or Foe?

Written by GumGum

What does Google’s FLoC mean for digital advertising? Marketers and industry experts weigh in.

Data Privacy

How CPG brands can crack the first-party data code

Written by GumGum

How CPG brands are using content, context, contests, and QR codes to build their first-party data.

Data Privacy

‘Diet’ cookies are lighter on surveillance tactics, but could leave consumers unsatisfied

Written by GumGum

We break down alternatives to digital marketing’s favorite info source

Data Privacy

Anatomy of a Federal Data Privacy Law

Written by GumGum

Nationwide regulations could be passed this year. Here’s what marketers should pay attention to.

Data Privacy

How Can Apps Adapt to Apple’s IDFA End Times?

Written by Dan Fennell

With fewer people opting in, mobile publishers may have to pivot hard.

Data Privacy

The Data Privacy Crisis & Its Future in Digital Advertising

Written by Phil Schraeder

It is undeniable that consumers are constantly being tracked online: their interests, locations, spending habits, wishlists and so much more is channeled into some mega database by the omniscient, all-knowing internet. Or at least, that is what it feels like. But, what does this mean for consumer privacy? And, what is being done to protect personal data?

Data Privacy

Suitable Not Safe: Why Advertisers Should Lean Into Sensitive Content

Written by Will Hurrell

In an era of meteoric social change, brand safety tactics are causing division and damaging the very reputations they’re designed to protect. It’s time to redress the balance, writes Phil Schraeder, CEO of artificial intelligence company GumGum, and global marketing consultant, Lisa Licht.

Data Privacy

GumGum Takes Safety Lead with Anti-fraud Integration

Written by GumGum

We’ve partnered with White Ops to bring the world’s most robust fraud prevention product, MediaGuard, to our entire exchange inventory because our clients deserve the safest programmatic experience possible.